Brands - May 4, 2017

Weststar, World PR Media partner for beauty business week

Espinews May 4, 2017

0 132 3 min read

As part of the activities centered on supporting locally manufactured merchandises especially in the world of beauty, Weststar is partnering ‘World PR Media’ for the Mercedes-Benz World PR Beauty Business week.

The maiden event is slated to hold from May 17 to 19, 2017 at the Mercedes-Benz Center, Gottlieb Daimler road, Lekki.

Mercedes-Benz is known for its unique luxury styling and aesthetics, which is also applicable to the ever-evolving, dynamic beauty industry as there is a constant search for new ways to represent this vibrant and expanding lucrative sector.

“At Mercedes-Benz, one key secret to success as well as maintaining the top spot as one of the best automobile manufacturers in the world is providing state of the art luxurious vehicles while preserving an outstanding quality of mobility, service and safety,” Weststar said.

The company said further that, “lovers of Mercedes-Benz as well as beauty enthusiasts are invited to witness the exhibition of various beauty products and services while taking a tour around the luxurious vehicles in the showroom. The three-day event is focused on the ‘Shea Butter Innovation’ and is geared towards enlightening stakeholders with the latest trends in the beauty industry.”

“Mercedes-Benz as a brand encompasses beauty in all forms, from the inside out, while maintaining premium service, distinctive design philosophy and the implementation of the most advanced technology,” says Mirko Plath, Chief Executive of Weststar Associates Limited Authorized General Distributor of Mercedes-Benz, Chrysler, Dodge, Jeep and RAM in the federal republic of Nigeria.

Tayo Afolabi, CEO, World PR – stated that interested beauty enthusiasts, make-up artists and beauty entrepreneurs can register to participate in the exhibition by sending a mail to admin@thebeautyreport.com.ng.

She stated further that, participants who register early would be opportune to attend Master-class sections hosted and chaired by top professionals in the beauty and business sectors.