TikTok increases “Out of Phone” advertising program
TikTok is making aggressive push to reaching new height through its “Out of Phone” advertising program, it introduced in 2023.
The platform is introducing new partners to the multi-screen ad experience across billboards, in-store displays, cinema promos and more in America’s shopping malls, taxis, and water-refilling stations, says mediapost.
In addition to ReachTV, GSTV and Vevo, TikTok will now begin offering brands ad placements with Curb, Westfield Malls, Rockbot, and Hope Hydration, inviting advertisers to reach consumers in specific locations beyond mobile.
TikTok says these four new partnerships will allow the company to run brand promotions in over 15,000 taxicabs for millions of passengers annually via Taxi TV, as well as on Westfield Malls’ in-store displays; “tens of thousands of screens at consumer-centric locations” via Rockbot’s varied signage, and on 55” digital screens incorporated into hydrations stations in high-traffic spaces.
“Our goal is to make TikTok ubiquitous,” Dan Page, head of TikTok’s New Screens Team, told MediaPost in 2023, when the company first launched Out of Phone. “There are over two billion ‘New Screens’ outside of mobile and our goal is to be on all of them.”
TikTok used the initiative to target almost any space with a consumer-facing screen, including billboards, kiosks, cinemas, bars, restaurants, cars, airports, gas stations.
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