Home Brands Sabinews.com gets new owner
Brands - September 26, 2018

Sabinews.com gets new owner

By Amechi Obiakpu

Barely four years after it was launched, the ownership of Sabinews.com, has switched following a multi-million naira acquisition deal.

Writer, journalist, teacher, Toni Kan and his partner Peju Akande announced the sale of their news website sabinews.com on Tuesday in a press statement.

They said that the site was bought by New Concept Media an offshoot of one of Africa’s biggest e-commerce conglomerate.

In the statement signed by Peju Akande on behalf of the duo, she said, ‘It’s not about the money, it’s about making history as a Nigerian online news organization, they came to us because we were ethical, professional and well run and we hope that news of our sale will spur other people like us to follow the ethical and professional path especially in this era of fake news.’

Launched in May 2014, Sabinews.com quickly established itself as an ethical and professionally well run news website featuring a roster of skillful and very insightful columnists.

Two years after launch, the site was described by reboot.org a US based social impact firm, in a survey of African websites as one of the best niche websites in West Africa which has “employed the power of differentiation to set itself apart and win the loyalty of audiences comparable to much bigger organisations.”

Harping on sabinews.com’s USP, the firm further described it as “a digital news and opinions platform known for its popular columnists. The site features a roster of social and political commentators whose analysis of current events run from bitingly critical to refreshingly entertaining.”

Toni Kan and Peju Akande have launched a new website, thisislagos.ng which is more metro oriented and video centric.

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