The annual Brand Finance Global 500 has rated PwC as one of the top 50 brands world-wide in 2018.
PwC, according to the 2018 Global Brand Index, leads the professional services sector after moving up from 66th position last year, making it the highest performing professional service brand in the world in 2018.
The Global 500 is a list of the strongest and most valuable brands world-wide, with top positions dominated by the technology sector.
The report assesses organisations across two main categories – the strength, and the value of their brand. Brand strength is calculated using a number of measures, including marketing, brand perception and business performance relative to competitors. The strength score feeds into the overall brand value calculation.
Commenting on the report, Bill Cobourn, Global Chief Marketing Officer, PwC said: “Our brand’s strength is driven by our people’s contributions, and underpinned by the long term investments we are making in transforming our technology, services and skills.
“Overall the Index shows how long established brand names like ours are as strong as new entrants in the technology and consumer sectors. That’s critical to our strategy to attract and develop talented people, driving our growth in new, technology enabled markets, with startups and established businesses alike.”