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Brands - June 19, 2017

Partner Mobile looks beyond African market

L-R: Technical Partner, Partner Mobile, Sola Akintola, Marketing Manager, Partner Mobile, Ife Akerele-Molokwu and Chief Operating Officer, Partner Mobile, Simon Klepper at the launch of PS 3 to celebrate Partner Mobile 1st anniversary in Lagos, Last Friday.

After leaving a print in Nigeria’s mobile phone market, Partner Mobile, one of Nigeria’s fast growing mobile phone brands is aiming at extending its hold in the African continent and beyond.

The mobile phone brand celebrated its one year of bringing innovative mobile devices into the country last Friday with the launch of PS 3.

PS 3 was launched into the market to consolidate on the innovative ingenuity of the brand following the success of PS1 PS2 and PS Power.

Simon Klepper, Chief Operating Officer, COO, Partner Mobile, said its success in the country shows that, “in five years partner Mobile would be established all through the African continent and equally trading in continents including Middle East, Europe and the United States of America”.

Describing the performance of Partner Mobile brand in the Nigerian market for the past twelve months, Klepper said: “The brand has been successful despite the challenging Nigerian economy, the decreasing value of Naira and political change”.

“Partner Mobile’s first year in the Nigerian market has got to be viewed as a success. The last year has been a challenging one for the whole of Nigeria with the current dwindling economy, the decreasing value of the Naira and political change.

“For any company to launch itself under such conditions it has to show true commitment and perseverance, Partner Mobile has displayed these qualities,” Klepper said.

Also commenting on Partner Mobile’s penetration into the Nigerian market, Ifeoluwa Akerele-Molokwu, Marketing Manager, Partner Mobile, said the brand name has been marketed to a large extent.

“Partner Mobile devices have been made to fit into every social and economic class. We have our gadgets currently in major stores across the country and we are still working towards reaching more customers by partnering with other dealers.

“We have made available devices to fit into every social and economic class and also putting into consideration the current economic situation. Better said, we’ve got a Partner for everyone,” Akerele said.

The Partner PS3 is an android OS 7.1 mobile phone that comes with a whooping deca-core 2.6GHz processor. With a 5.5inch FHD IPS LCD, the phone comes with an innovative dual 13MP back camera and an 8MP front camera. It has a 3350Mah battery and comes with a RAM of 4GB and a ROM of 64GB.

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