Organisers pick Omoyele, Okusaga for 2nd BRANDish Meeting Of Minds’
Marketing and public relations practitioners, Lampe Omoyele and Bolaji Okusaga have been selected to lead discussions on the most profitable nation purpose strategies at the second edition of BRANDish Meeting of Minds, scheduled for August 4, 2017 at the Ibis Hotel, Toyin Street Ikeja Lagos.
With the Theme: “In Search of the Right Purpose for the Nigerian Brand”, the event aims to aggregate ideas and market-oriented strategies for a fit-for-purpose positioning statement by Nigeria before the rest of the world.
Analyst-in-Chief, BRANDish, Mr. Ikem Okuhu said discussions such as this have become urgent especially because Nigeria has over the years struggled to find a fitting purpose for the country, adding that most previous efforts have not worked because they were anchored on emotions that are clearly antithetical to the reality of the country on ground and which were not designed for the nation to profit from the global business space.
He stressed that nation marketing must of necessity factor real and measurable economic purpose statements and realistic structures to make that achievable and noted that discussions with professionals are required to enable Nigeria maximize opportunities for the country in the face of the scale of capital preferences in the world.
“The real end of any nation marketing campaign has to be predesigned to generate, not just positive emotions to but resonate in the marketplace of goods, services and ideas. If there is no design to ensure there are real tie-ins for business, such a campaign serves no real use,” he stated.
He said the two experts invited to deliver papers at the event have been selected because of their successes in managing big ticket marketing and Public Relations portfolios in Nigeria and expressed the belief that they are capable of providing strong messages that will enable serious conversations that will lead to a fresh review of all frameworks for future successful nation marketing activities by Nigeria.
Bolaji will speak on “Foreign Direct Investment and the Power of a Made-for-Purpose, Non-Emotional PR for Nigeria.”
In its second edition, BRANDish Meeting of Minds was created as a quarterly conversation platform on diverse issues in marketing and communication in Nigeria. The first edition which held on March 24, 2017 focused on the Nigerian financial services sector and had Femi Awoyemi of Proshare Nigeria Limited, and Lolu Akinwunmi, of Prima Garnet Africa deliver lead papers.
