BRANDish ‘Meeting of Minds’ debuts with focus on banks
BRANDish, a brands and marketing communications publication is set to hold an event that will influence the country’s banking environment.
Tagged BRANDish ‘Meeting of Minds,’ the event is designed to generate discussions on the way to reshape banking services in Nigeria.
The event is scheduled to take place on March 30, 2017 at the White House Hotel, GRA, Ikeja, Lagos. The theme is, “What Banks in Nigeria should Do Differently”.
Ikem Okuhu, Analyst-in-Chief, BRANDish, said the choice of banking as the focus for the first BRANDish Meeting of Minds arose as a result of the critical role the sector has to play in the recovery plans of various levels of government for the Nigerian economy.
“Banks play pivotal roles in the growth or otherwise of any economy and when there are issues with the operations and marketing functions of this industry, the entire economy ails. The aggregate economic direction of government makes no sense if the banking system does not crystalise them into take-outs for the average consumer and the business public.
“What this means is that the Nigerian economy as challenged as it currently is, needs a banking system that is in a position to create direction or help interpret the direction for the people. But when the sector that should play this role is itself facing serious challenges, then something serious needs to be done,” Okuhu said.
To lead the discussion is Lolu Akinwunmi, a marketing communications expert and Femi Awoyemi, a renowned financial analyst.
Okuhu explained that the choice of players from outside the banking sector to lead the conversation stems from the understanding that only outsiders or those on the periphery are in better positions to appreciate the challenges and proffer functional solutions.
“Bankers are like people in other professions and need insight from outsiders and those on the periphery of the industry to understand and advise on ways forward. This is much the same reason doctors are not allowed to treat themselves.
“In selecting Femi Awoyemi and Lolu Akinwunmi to lead the discussions, we were conscious of the fact that liquidity management and product development and marketing remain major challenges that have adversely affected the entire industry and that is why these highly knowledgeable men have been carefully selected to help fashion ways forward for the Nigerian banking industry,” he said.
