Digital payments network, MFS Africa, has changed its identity to Onafriq, the company said this via an announcement on Thursday.
It says the rebranding is not just a name change but a reflection of the company’s evolution and its vision for the future.
Dare Okoudjou, founder and CEO, puts it mildly when it says: “The name MFS Africa, just like an old jacket, was getting a little tight for us as we’ve grown. We’ve expanded beyond just mobile financial services, becoming a true omni-channel platform across the continent and beyond. As we embark on this next phase of our journey, we wanted a name that reflects our aspiration of wiring up the whole continent into one network of networks with pathways from and to every African and every African business.”
The decision to rebrand comes after significant growth and several acquisitions, including the recent acquisition of GTP, which expanded the company’s reach to the US market. “The trademark MFS actually belongs to another company in the US, and our ability to use it outside of Africa was becoming difficult,” noted Dare. “With this new name, we can bring everybody together under one brand and identity.
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