MediaConsortium schedules maiden conference September 28 in lagos
Stakeholders in the IMC, fintech and allied sectors will converge in Sheraton Hotels and Towers Thursday, September 28, 2023 for the maiden Marketing Conference of MediaConsortium.
Organiser, MediaConsortium, a brands, business and marketing publications says the conference will provide avenue for talking point within the industry.
The conference with the theme: Consumer journey in a digital age: prospects and challenges, will hold in Lagos, by 10am.
The conference which is the maiden edition promises to bring together seasoned professionals within the Integrated Marketing Communications (IMC) space, the fintech and allied industry to discuss issues that affect the Nigerian consumers and to better connect with this group especially in this era of digitalization.
According to a statement from the organisers of the conference the idea behind the conference is to create a platform of convergence for different stakeholders in the IMC value chain to foster the use of digital to address challenges brands face in building better brand-consumer relation and to highlight the process brands follow through with the consumers on this journey.
Moreso, it will be an avenue to showcase and celebrate brands, agencies and individuals that have demonstrated and maintained their leadership in promoting brand-consumer cordial relationship.
Organisers of the event say the keynote address will be delivered by seasoned industry expert with the paper dissected by tested personalities to drive home the discussion.
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