Lagos NIPR to hold PR Fest 2024 with theme Communication and Culture: Reawakening Our Unique Heritage
By Amechi Obiakpu
In an attempt to revive the economic fortunes of Lagos state and by extension the country, the Lagos chapter of the Nigerian Institute of Public Relations (NIPR) will be holding the Lagos PR Fest 2024 with the theme: Communication and Culture: Reawakening Our Unique Heritage.
The event, is in preparation of the association’s AGM and Conference which comes up in July 5 to 11 usually a week long event.
Speaking at the unveiling of the activities to mark this year’s Lagos PR Fest, held Thursday, April 4, 2024 in Ikeja, Lagos, Comfort Nwankwo, Chairman, NIPR, Lagos Chapter said this year’s festival is designed to put the state and nation on the global map.
The festival, according to NIPR Lagos boss is aimed at using “our unique stories to promote our collective heritage in which Public Relations is about- telling stories and managing reputation.
In her remark, Nwankwo said: “Over the years, as a precursor to our annual conference and AGM, we hold what is normally termed the Lagos PR Week, which encompasses activities like school visits to mentor students of communication in tertiary schools in Lagos on what Public Relations entails. We also hold game sessions, etc.
“As change is constant in life and considering the need to be a solution provider to government at all levels and the private sector in times of economic challenges such as now, we dug deep into our professional arsenal and came up with effective tools that can be used to revive our economic fortunes.
“We believe that Lagos PR Fest will give us the platform to bring together all stakeholders involved in telling the stories of Lagos and Nigeria.
It’s time to turn the page for Nigeria. Tourism can only thrive in countries that have successfully told their stories using different PR tools. And that’s where we come in. Lagos PR Fest will liaise with different stakeholders to ensure that our state and country become the destination of choice,” the Lagos NIPR boss noted.
She added that, in the run-up to the AGM and Conference, there will be cultural activations, visits to historical sites in Lagos. The activities for the Fest will climax with a Communication Lecture and AGM.
“Its about telling our stories, we can see that most countries are benefiting from tourism, they tell their stories and so for us in lagos, Lagos abound with a lot of stories about tradition, unique tourist sites and even the lives of the people and so we want to tell that story and we want to collaborate with different entities in Lagos to tell that story and to ignite the people to begin to take interest in visiting those tourist sites and to take advantage of what we have in Nigeria and we want to begin with Lagos state.”
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