Katunga Media partners Brand journalists on capacity building
Katunga Media, a fast growing marketing communications and talent development company on Thursday signed a strategic partnership agreement with Brand Journalists Association of Nigeria (BJAN), in Lagos Nigeria on capacity building.
The agreement according to Joseph Edgar, Executive Director, Business development, Katunga Media, is aimed at exposing brand journalists to the developments in the Integrated Marketing Communications (IMC )industry.
“We found out that the challenges of business is becoming so enormous by the day and that things are going very fast that one need to be abreast of the happening in the IMC sector,” Edgar said.
Speaking at the unveiling ceremony which was held at premises of the Nigerian Institute of Public Relations office, Lagos chapter, Edgar stated that the capacity building exercise will take place bi-annually for the next two years in the first instance would involve the exposure of attendees to up to date initiatives in areas like strategy, branding, advertising, PR and conflict management.
He said: ‘’This has become imperative as a result of the increasing preponderance of social media and its characteristic seemingly uncontrollable nature in the effective management of Brand reputation.’’
Edgar added that as part of the trainings, top players in the identified fields both local and international would be involved in knowledge and experience sharing sessions which would further expose participants to the very best of international practices in brand Journalism.
On what the communications outfit hoped to achieve in the partnership, the co-owner of the marketing firm, stated that Katunga Media is hoping to use the BJAN platform to launch deep into the Nigerian business circuit and by extension the international community.
Commenting on the partnership, Goddie Ofose, Chairman, BJAN, reiterated the vision of the Association as a strong partner in the growth process of Nigerian Brands hence the need to continue to foster continued interactions between its members and players within the economic space especially those whose main task it is to protect and ensure the growth of these brands.
