Home Brands Goodwill message of Prof Umar Danbatta, Executive Vice Chairman/CEO, NCC delivered at the 2nd Consumers Value Award 2023 in Lagos
Brands - September 8, 2023

Goodwill message of Prof Umar Danbatta, Executive Vice Chairman/CEO, NCC delivered at the 2nd Consumers Value Award 2023 in Lagos

Representative of Prof. Umar Danbatta.



I am very pleased to be invited to give this goodwill message at this remarkable occasion which brings together individuals and organizations from various sectors that have consistently demonstrated their commitment to delivering exceptional products and services that resonate with consumers.

The NCC is an independent National Regulatory Authority that oversees Telecommunication Services in Nigeria. As a regulator of the telecommunications sector in the country, the Commission carries out its functions to ensure service availability, accessibility, affordability, and sustainability for all categories of consumers, who are leveraging on ICT/Telecoms to drive personal and business activities.

I would like to congratulate all the nominees and winners who have been recognized for their outstanding achievements in meeting and exceeding consumer expectations. Your tireless efforts, unwavering dedication, and relentless pursuit of excellence deserve our utmost admiration and applause.

In today’s dynamic and ever-evolving marketplace, consumers are the paymasters of any business. It is your discerning taste, preferences, and feedback that guide companies towards innovation, quality, and customer-centricity. The choices of consumers shape industries, drive competition, and ultimately influence the direction of the market.

The Consumers Value Awards attest to the power of consumer influence and the significant role consumers play in shaping the business landscape. The Consumers’ continued support and trust in brands have not gone unnoticed, and as such, this event is an opportunity to celebrate consumers discerning choices and the businesses that have consistently strived to earn your loyalty.

The theme of this years’ Consumers Value Awards “Consumer Satisfaction Index” speaks volumes in today’s business ecosystem. Satisfying customer wants and needs is a top priority for any business, because satisfied customers are more profitable and loyal as they are more likely to spread positive feedback by word of mouth. This makes the Customer Satisfaction Index (CSI) a must-have metric to continuously keep in front of the mind.

Today, we are gathered to acknowledge and appreciate the remarkable achievements of organizations that have made consumer satisfaction a top priority. These companies have not only understood the importance of delivering exceptional value but have consistently gone above and beyond to exceed consumers’ expectations. They have listened to your feedback, adapted to your changing needs and continuously improved their products and services to serve you better.

At the heart of this celebration lies the acknowledgement of the symbiotic relationship between consumers and businesses and together, we have the power to shape industries, drive innovation and foster a marketplace that caters to our desires and aspirations. Your voices have the ability to influence not only the products and services you consume but also the values and ethics that underpin the businesses you support.

At this juncture, please permit me to reiterate NCC’s commitment to ensuring fair competition and a level-playing field for all stakeholders in the communications industry, particularly in safeguarding the interest of consumers from abuse of their rights and privileges, and against unfair practices in the telecom service value chain.

This commitment is demonstrated in the Commission’s continuous effort to establish seamless programs to Protect, Inform and Educate (PIE Mandate) telecom consumers through various consumer-centric initiatives such as Consumer Education Outreach Programmes, Consumer Complaints Management (CCM), Development of the Do-Not-Disturb (DND) 2442 Short Code, and the Development of Mobile Number Portability (MNP). Other initiatives are Partnering with Law Enforcement agencies to protect Telecom Infrastructure, Campaigning on Sales and Buying of Pre-registered SIM cards, Campaigning on NIN-SIM Linkage, Direction on Roll-Over of Data, Development of the policy framework on Nigerian Child Online Protection and Harmonised USSD Short Codes.

The NCC is fully committed to the continuous growth of the telecoms industry and by extension, the Nigerian Economy through pursuit of its strategic policies in line with our Strategic Management Plan 2023-2025. As at Q1 2023, the telecoms industry had contributed 14.13% to the Gross Domestic Product (GDP) of the country. As at June 2023, the number of telecom subscriptions was 220, 086, 951, a teledensity of 115.30% and a total active data subscription of 159, 498, 826 and broadband penetration of 47.01%.

As we celebrate the Consumers Value Awards, let us also recognize the responsibility we bear as consumers to make informed choices, transparency, and support businesses that align with our values. By doing so, we can collectively create a market that champions integrity, sustainability and social responsibility.

Once again, I say a big congratulations to all the winners and nominees. Your achievements inspire us all to strive for greatness and remind us of the profound impact consumer preferences can have on businesses. Let this event serve as a reminder to everyone present, both consumers and businesses, of the importance of fostering positive, value-driven relationships that benefit us all.

Thank you all for your attention and may you continue to find value in the products and services that shape your lives.

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