Home Brands Goldberg Black Lager: NB unveils new brand for the modern age
Brands - September 2, 2023

Goldberg Black Lager: NB unveils new brand for the modern age


By Amechi Obiakpu

Brewery giant, Nigerian Breweries, on Friday re-established its dominance in the industry, following the unveiling of Goldberg Black, an extension of the Goldberg brand, which it says is fit for the modern age.

Goldberg Black Lager, is not a stout but a lager, with a relatively higher ABV of 6%, brewed with dark malt and notes of caramel for a distinct taste and aroma.

Speaking at the launch, which took place at Rhapsody’s, Ikeja, Lagos, and was attended by industry leaders, notable personalities, celebrities and the media, Corporate Affairs Director at Nigerian Breweries, Sade Morgan, said the new product was brewed specifically to meet the consuming experience of the modern age.

She noted that the Goldberg Black is remarkable in the sense that it embodies three things which are tradition, innovation and modernity.

“Today’s event is a testament to Nigerian Breweries unwavering commitment to launch a product with deep captivating flavours meet the dynamic spirit of the modern age. It is telling a story as much as our past and our future as to where we are heading to which is in our brand message; “Same rules, New rhythm”, Sade said.

On his part, Portfolio Manager- Mainstream Brands, Nigerian Breweries Plc., Ita Bassey said, “We are excited about Goldberg Black’s entry into the Nigerian market. This is a testament to our commitment to building meaningful connections with consumers. Goldberg Black not only provides a refreshing option for beer enthusiasts but also contributes to the growth and development of the Nigerian beverage industry.”

According to him, Goldberg Black empowers consumers to shape their future while appreciating the richness and significance of their roots. This suggests a harmonious blend of forward-looking ambition and a deep appreciation for one’s cultural background.

The new variant, also crafted to the gold standard using quality ingredients, boasts a moderate alcohol content of 6%, making it a choice that appeals to a wide range of consumers across age groups and taste preferences. Moreover, the development of this beer was carried out with a strong commitment to environmental sustainability, emphasizing responsible water stewardship and quality assurance.

Do you have a compelling story to tell? Contact us via our email: espinewsng@gmail.com or call/WhatsApp on 08032519246.

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