By Amechi Obiakpu
Leading player in the brewery industry, Nigerian Breweries said the recently launched Goldberg Black lager beer will redefine taste and the drinking experiences of the beer consumers.
The company said this at the official launch of Goldberg Black, at the Rhapsody’s Ikeja on Friday, September 1, 2023, attracting industry leaders and notable personalities who witnessed the debut of Goldberg Black lager beer.
It says, the unveiling of the product comes as a momentous step, marking the company’s commitment to expanding its reach and catering to the discerning tastes of Nigerian consumers.
Goldberg Black is a dark lager, with a relatively higher ABV of 6%, brewed with dark malt and notes of caramel for a distinct taste and aroma.
Goldberg, a name synonymous with premium quality and rich heritage, is embarking on a strategic journey with the introduction of its iconic dark lager beer to the young Nigerian demographics.
What sets Goldberg Black apart from the plethora of beer brands available in Nigeria’s bustling beer market is its rich taste, cultural intonation and unique features that resonate with the Nigerian consumer base.
Brewed with exceptional quality, Goldberg Black is renowned for its unwavering commitment to excellence. The brand’s commitment to using the finest ingredients ensures that every sip delivers a taste of uncompromising quality and craftsmanship.
Speaking on the brand launch, Portfolio Manager- Mainstream Brands, Nigerian Breweries Plc., Ita Bassey said, “We are excited about Goldberg Black’s entry into the Nigerian market. This is a testament to our commitment to building meaningful connections with consumers. Goldberg Black not only provides a refreshing option for beer enthusiasts but also contributes to the growth and development of the Nigerian beverage industry.”
Brewed with pride, a commitment to enjoyment, and total respect, Goldberg Black empowers consumers to shape their future while appreciating the richness and significance of their roots. This suggests a harmonious blend of forward-looking ambition and a deep appreciation for one’s cultural background.
The choice of Goldberg Black represents an embodiment and celebration of ‘Same Root, New Rhythm.’
Backed by decades of brewing expertise, the crisp and refreshing flavour profile of Goldberg Black captivates the palates of those seeking a refreshing and enjoyable drinking experience. The brand boasts a meticulously crafted flavour profile that combines a balanced bitterness with a clean, crisp malt. This characteristic taste is at the heart of what sets Goldberg Black apart.
Served in sleek bottles and cans, the distinctive black and gold designs of Goldberg Black are features that give it a touch of elegance and make it stand out on shelves. This unique packaging elevates the overall experience of consuming the premium alcoholic beverage brewed for the young and classy.