Checkers Custard brings ‘Comfort’ to Big Brother Naija with new ‘Checkers Na My Comfort’ TVC
Checkers Custard, a leading breakfast and snacking staple brand has unveiled its latest television commercial, “Checkers Na My Comfort,” on the Big Brother Naija Season 11 edition tagged: “Show Ya sef”.
The TVC launched on August 16, 2026, marks a new expression of the brand’s growing comfort proposition at Africa’s biggest entertainment platform which continues to deliver the drama, conversations and memorable moments keeping audiences across the continent entertained.
The new TVC brings the idea of comfort to life through the familiar, everyday moments that make people feel at ease, reinforcing Checkers Custard’s message that comfort can be found in the simple things we enjoy.
Checkers Custard joined the ongoing BBNaija Season 11 reality show as an official category sponsor. The brand is placing its latest campaign directly within one of Nigeria’s biggest entertainment conversations, giving millions of viewers the opportunity to experience the new “Checkers Na My Comfort” message.
At the heart of the campaign is a simple but relatable thought: everyone has something that brings them comfort.
For some, it may be a quiet moment after a long day. For others, it could be a familiar routine, a favourite meal or simply enjoying something they have loved for years.
For Checkers Custard, that feeling is captured in three simple words: “Checkers Na My Comfort.”
The campaign taps into the emotional connection consumers have with familiar experiences, positioning Checkers Custard not just as something to have, but as part of those little moments that make an ordinary day feel better.
Speaking on the TVC, Timothy Ogundele Head of Marking at Checkers Africa said, “the message is simple. Checkers Custard is the comfort you need, no matter how your day is going, and whether you just need to feel full, sated or comfortable. It is the best meal for all occasions. As a brand, we always want to give the best to our consumers, so the TVC is just re-enforcing that once again”.
The partnership with BBNaija Season 11 gives Checkers Custard an opportunity to connect with audiences beyond traditional advertising, becoming part of the conversations, moments and experiences surrounding the reality show while introducing consumers to its latest brand message.
As housemates navigate the highs and lows of life in Biggie’s House, from tasks and nominations to friendships, celebrations and everyday conversations, viewers at home are following every moment.
And while the house may be filled with unpredictable moments, Checkers Custard is bringing a familiar message into the experience: there is always room for comfort.
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