Brands

Brands and media agencies need to share key information, increase collaboration and balance hard commercial goals with softer brand metrics, as new research reveals discrepancies between the KPIs used by both parties. Media buying is under scrutiny like never before, fuelled by reports into shady tactics and agency rebates, as…

Consumers all over are in a gloomy mood as economic crunch bites harder. In Britain, the story is the same. Consumers are moving away from making major purchases as concerns about the economy hit confidence amid warnings that if this continues economic growth could slow down this year. According to…

The National Broadcasting Commission (NBC) has sounded a warning to all broadcasting stations in the country to complete all their outstanding debts before March 15, 2017 or face sanctions. The NBC who gave the broadcast stations a three-week ultimatum to meet all their outstanding debt said it has become worrisome,…

In a move to save costs, Kenya’s government has reportedly ban state advertising in commercial media in the country. The report states that, the government spends about $20m (£16m) on advertising on things such as state tenders, job positions and public service announcements.  A government memo has told all state…

Brand Journalists’ Association of Nigeria (BJAN), is set to hold a consumer summit as part of activities to mark the 2017 World Consumer Rights Day (WCRD). The symposium which is expected to have a large number of the crème de la crème of the Nigerian marketing industry, journalists and members…

Ijebulawa Garri, a locally refined yet nutritional commodity is now available at major shopping malls across the country, including; Shoprite, Spar, Games and Justrite among others. Balkeem Nigeria Limited, manufacturer of Ijebulawa Garri said in a statement that, the need to bring the commodity nearer to the people necessitated the…

Africa’s online tourism giant, Wakanow is set to formally launch commercial operations in the United Kingdom. The online travel company said the move is a step towards its global expansion plan. Speaking ahead of the launch which is slated for March this year, Obinna Ekezie, Founder and Group Managing Director,…

President, Advertisers Association of Nigeria (ADVAN) and Chief Marketing Officer of Systemspec, David Arome Okeme will lead the pack of  distinguished personalities that will speak in the 2017 World Consumer Day. The theme for this year’s event is: “Consumer In The Digital Age”. President of Brand Journalists’ Association of Nigeria…

Nigerians who are fond of swallowing drugs, especially when it is not prescribed by a doctor, have been advised to consider going for a day spa treatment the next time they feel ache in their body. Meddy Spa boss, Raji Medinah Summayah, who gave the advice in an interview with…

The season three of Airtel Touching Lives, a Corporate Social Responsibility (CSR) initiative will hit television screens soon. Airtel Nigeria, sponsors of the popular programme said this last Saturday at the premier of the third series in Lagos. The event, which was held at the Eko Hotel and Suites, was…