Brands

Organiser of the Nigerian Marketing Awards (NMA) has announced November 10, 2023 for the second edition of the annual award. The organiser say this year’s edition which will hold at the prestigious Eko Hotel and Suits, is aimed at consolidating on its attempt of redefining how marketing awards are organised…

The concept for value for money could best be understood by the different classes of the audience or consumers even when we try to enable a narrative in line with what consumer rights should be in the country writes Akonte Ekine, founder Absolute PR ltd and chief Chief Analyst BrandXchange.…

The 2023 edition of the National Consumers Value Awards; is scheduled for 7th September 2023 at the Radisson Blu Hotel, as over 50 brands set to receive badge of honour from consumers. The annual event will bring together brand owners across various sectors of the economy based on the successful…

Seasoned marketing expert and the immediate past President of the National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen, fnimn, and Obafemi Darabidan, mcib,  the Chief Operating Officer of Clan Africa have confirmed to deliver the keynote addresses at the maiden Mediaconsortium Conference and Awards (MCCA) 2023. The conference with…

From August, customers of Chicken Republic, a stakeholder in the QSR subsector will enjoy enhance service experience courtesy of a partnership agreement between it and Glovo, an on demand commerce platform in Nigeria. The alliance will see the multi-category app, Glovo leverage Chicken Republic’s over 300 stores nationwide, to reach…

  Customer focused experiential agency, Lilvera Group, has won the coveted merchandising and modern trade category at the recently held Experiential Marketers Association of Nigeria (EXMAN). The win, is in recognition for the agency’s expertise in modern trade and merchandising within the experiential industry in the West African market. Lilvera…

By Amechi Obiakpu One of the factors that give brands edge over their competitors and create loyal follower-ship among the consuming public is their identity and how much satisfaction consumers derive from identifying with the brands. For Nestlé products, apart from the nutritional value and health benefit of consuming them,…

Google has partnered with Verve, the largest domestic card scheme in Africa, to make digital transactions on Google Play Store easier and more accessible for Nigerians. As of today, Nigerians can use their Verve cards to make purchases on the Google Play Store, strengthening the digital ecosystem in Nigeria. Under…

  Twitter has officially rebranded to “X” after owner Elon Musk changed its iconic bird logo Monday, marking the latest major shift since his takeover of the social-media platform. The change follows a chain of Musk’s companies that incorporate the letter “X.” Earlier this month, he launched the artificial intelligence…

  The Chief Legal Officer, Federal Competition and Consumer Protection Council (FCCPC), Barrister Florence Abebe and some industry experts within the Integrated Marketing Communications space (IMC) and allied industries have confirmed participation as panel discussants at the maiden MediaConsortium Conference and Awards (MCCA 2023) slated for Thursday, September 28, 2023…