Home Brands Twitter changes iconic bird logo, rebrands To ‘X’
Brands - July 25, 2023

Twitter changes iconic bird logo, rebrands To ‘X’


Twitter has officially rebranded to “X” after owner Elon Musk changed its iconic bird logo Monday, marking the latest major shift since his takeover of the social-media platform.

The change follows a chain of Musk’s companies that incorporate the letter “X.”

Earlier this month, he launched the artificial intelligence company xAI, whose mission statement is “to understand reality.”

Musk bought the site x.com back from PayPal in 2017, saying then that it had “sentimental value.” The domain could soon link to Twitter’s home page.

Musk tweeted Sunday that the idea of changing the logo to “X” was to “embody the imperfections in us all that make us unique.” He wrote: “and soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

The thinking is in the same vein as the poet E.E. Cummings, an American poet who wrote his poems in all lowercase letters. Cummings’ use of all lowercase letters was intended to convey a sense of rebellion against conventional rules of language and syntax.

The website Twitter.com remains active. Branding on the app version of the platform did not appear to change as of Monday, but Twitter’s bird logo changes to X.

Twitter CEO Linda Yaccarino, the former head of ad sales for NBCUniversal, said in a series of posts that the rebrand is the start of a move to push the app in new directions.

“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression,” she wrote. “Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”

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