At Nestlé our products are packaged uniquely- Uwadoka
By Amechi Obiakpu
One of the factors that give brands edge over their competitors and create loyal follower-ship among the consuming public is their identity and how much satisfaction consumers derive from identifying with the brands.
For Nestlé products, apart from the nutritional value and health benefit of consuming them, is their unique and attractive packaging.V
Victoria Uwadoka, Head, Corporate Affairs and Government Relations, Nestle Nigeria, said Nestlé has standard packaging for all its products that make them unique.
Uwadoka said this, at the Nestlé sponsored Advancing Nutrition, Health and Environmental Awareness program for journalists in partnership with Lagos Business School (LBS), in a reaction to a question about how the brand is dealing with the situation of adulteration in the market.
In her words: “Every Nestlé product is unique and are fully packaged before we sell them, our products are branded Nestlé, it never, will never and we do not plan to sell our products outside the way we package them”.
Continuing she said, “We keep announcing Nestle has standard packaging for its products. We never package our product in any other way apart from what is advertised, or what is displayed and that is what it is,” she pointed.
“The issue of adulteration is a huge challenge and we need to keep the communications strong across all our social media channel to say that any product whose packaging does not come like ours is not Nestlé products. If you see any products not packaged as nestle product it is not nestle products and that is the truth,” she noted.
She pointed that, “there had been cases in the past where people tried to clone our products which we reported to NAFDAC and that has been addressed we take it very seriously, no matter how small the threat is because we know that, it is important,” she stated.
She charged the media to continue to join hands with the company, has it has always done, in its bid to deliver to Nigerians nutritious products in line with its vision.
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