Brands

A Lung Detox Tea advert has attracted the ire of the Advertising Regulatory Council of Nigeria, ARCON, after brand behind the campaign flight it without the approval from the advertising regulatory body. ARCON flagged exposure of unapproved Lung Detox Tea advert which also exhibited unsubstantiated claims. The body also identified…

Sosa Fruit Drink, a drink brand from Rite Foods Limited, has bagged the “Innovative Soft Drink of the Year 2024” from Marketing Space, a brand-focused magazine. Sosa, a premium fruit drink made its entry into the market in 2022. Presently, it has five unique variants; Orange, Apple, Cranberry, Mixed Berries,…

Airtel Nigeria reaffirmed its position as a leader in innovative and impactful public relations, clinching two prestigious awards at the Lagos Public Relations Industry Gala and Awards (LaPRIGA) held at Muson Centre, Onikan, Lagos on Friday, 13th December 2024. The award ceremony themed ‘Shining Stars’, highlighted Airtel’s successful commitment to…

By Amechi Obiakpu Founder & Lead Strategist, Absolute PR, Akonte Ekine, has advocated for a national campaign on Consumer Rights even as he called for the expansion of the Federal Competition and Consumer Protection Commission (FCCPC) office locations to include local government offices across the 774 local governments. Akonte, who…

L-R: Managing Director, Maisontechnique Limited, Mr. Henry Chukwuemeka Echeozo, Head, CAC Eco , LG Electronics West Africa, Mr. Saheed Adeyemi,  General Manager, Eco Solution LG Electronics West Africa, Mr. Joonkyu Song,  Managing Director, Interstate Architects Limited, Mr. Olusegun Ladega and Managing Director, Vismep Limited, Mr. Ikotun Oluwole at the LG Electronics…

Multi-talented brand journalist and seasoned content creator, Abimbola Mohammed, has been honored as the Public Relations Journalist of the Year at the 9th edition of the prestigious Lagos Public Relations Industry Gala and Award (LaPRIGA) 2024, for upholding the highest professional standard in journalism and in-depth public relations editorial content.…

Brand recognition is vital for building strong connections between companies and their customers, fostering trust, credibility, and long-term loyalty. For businesses, it enhances differentiation in competitive markets, while for customers, it assures quality and consistency. In this symbiotic relationship, brands and consumers thrive together, creating lasting mutual benefits. LG Electronics…

By Amechi Obiakpu Stakeholders in the Integrated Marketing Communications (IMC) and allied industries who are yet to adapt to the present technological revolution have been warned to align or be left behind. The admonition was predicated on the present innovation witnessed in the various industries as against the old order.…

(L-R) Adetola Odusote, Partner CMC Connect LLP; Otunba Bimbo Ashiru, Keynote Speaker/Group Chairman Odua group of Companies; Clara Okoro, immediate past Chairman BJAN, at the Brand Journalists Association of Nigeria (BJAN) 12th Annual Brands & Marketing Conference in Lagos. By Amechi Obiakpu Nigerians have been advised to make the most…

    Brand Journalists Association of Nigeria (BJAN) on Friday elected a new set of executives to pilot the affairs of the association. The election saw the emergence of Daniel Obi of BusinessDay Newspaper as the new Chairman of BJAN, a body of journalists that reports the Integrated Marketing communications…