ARCON to hold 3rd Advertising Industry Colloquium July 8
The third edition of the Advertising Industry Curriculum (AIC) will hold on Tuesday, July 8, 2025, at the Sheba Event Centre, Maryland, Ikeja, by 8am.
Themed, “From Dialogue to Data: Merging Storytelling, Human Engagement & Techs in Marketing Communication,” Advertising Regulatory Council of Nigeria (ARCON), organizer of the colloquium said the AIC 3.0 promises to be an exciting platform for knowledge sharing, networking and exploring the latest trends shaping the advertising landscape.
The keynote paper will be delivered by Olufemi Odugbemi, Founder & CEO of Zuri24Media. Notable industry professionals and seasoned experts will also mount the rostrum to share their experiences and perspectives on the industry’s most pressing issues. They include Idy Enang, immediate past President, NIMN, Nana Milagrosa, Founder & Chief Experience Curator, MPXM Agency, Steve Babaeko, CEO & Chief Creative Officer, X3M Ideas and Stephen Onaivi, Managing Director, Mediareach OMD.
The AIC is a premier gathering of advertising industry leaders and academia. One of the highlights of the event is the creative advertising pitch competition by tertiary institutions.
This year, one of seven institutions will have its name inscribed in gold in the pitch haven emerged from the pre-event pitch competition carried out across institutions in Nigeria. These are University of Ilorin, Covenant University, River State University, Kaduna Polytechnic, Federal University Kashere, Gombe State, Ebonyi State University and Pan-Atlantic University.
“The Advertising Pitch during the AIC 2025 promises to be the most exciting as it brings together students of marketing communication from six geo-political zones of Nigeria to showcase their knowledge and skills in the creative component of advertising practise,” says Prof. Rotimi Olatunji, Chair AIC.
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