Brands

  The Senior Special Assistant to the Nigerian President on Digital Strategy, Engagement and Communications, O’Tega Ogra and Special Adviser, Media and Publicity to the Lagos State Governor, Babajide Sanwo-Olu, Gboyega Akosile, have confirmed their attendance, to the Industry Women Conference (tinW). The duo, according to the organizer, will share…

By Amechi Obiakpu Stakeholders of the country’s integrated marketing communications sector and seasoned analysts will converge at Oriental Hotel, Victoria Island, Lagos, for the Brand Journalists Association of Nigeria (BJAN) annual brands and marketing conference on Friday, December 6, 2024. Slated for 10 am, with the theme, “Rebuilding Consumer Confidence:…

  A list of outstanding individuals, brands and agencies are set to be honoured in commemoration of the Marketing Space 10th anniversary. Among the honourees are Lanre Adisa, President, Association of Advertising Agencies of Nigeria (AAAN) and CEO/CEO, Noah’s Ark, Buchi Johnson, CEO, Lilvera Group, and Dozie Okafor, President, Media…

    Food and beverage giant, Nestlé Nigeria emerged winner of the “NECA Excellence Award in Food & Beverages (Food) category at the “Employers’ Excellence Awards 2024”, organized by Nigeria Employers’ Consultative Association (NECA), in Lagos recently. The Company was also recognized for its investment in sustainability with the “Visible…

By Amechi Obiakpu Brand strategist and engagement consultants, Amb. Dr. Charles O’tudor has said that personal branding is no longer negotiable if any brand, organisation or individual desire to remain relevant in the evolving marketing communications sector. An accomplished author, public speaker, and thought leader, O’tudor made the statement at…

  Pepsi has taken marketing to the next level with the Big Big Tinz campaign, blending bold strategy with the pulse of pop culture. The Big Big Tinz campaign, which marks the relaunch of the Pepsi 60cl Long Throat Bottle, is centered on the message of Big Refreshment, Big Value,…

  By Amechi Obiakpu The Advertising Regulatory Council of Nigeria (ARCON) has kicked against the proposed “Chartered Out-of-Home Media Practitioners of Nigeria Bill, 2024 (SB.448),” noting that passage of the bill could destabilize the growing advertising industry. This Bill, according to ARCON, portends danger and capability to destroy the Nigerian…

The Cluster MD of Dentsu X and Dentsu Location Services, Chike Oputa, has challenged  stakeholders of the media advertising industry on the need to redefine advertising practice in Nigeria. Oputa made this charge while speaking at the 2025 Business Outlook Session organized by the Media Independent Practitioners Association of Nigeria…

By Amechi Obiakpu The Advertisers Association of Nigeria (ADVAN) will on Wednesday, November 27, 2024 host Partners Innovation Day, an event dedicated to showcasing marketing ingenuity and fostering collaboration among industry stakeholders. The event according to the body will also double the celebration of the launch of ADVAN-X, a groundbreaking…

    It is a great privilege for me to address this year’s National Advertising Conference – a gathering that brings together the very best minds and most innovative players in the Nigerian advertising landscape. The theme for this year’s conference, “Navigating the Shifts: Technology, Culture and New Business Models,”…