Brands

  LG Electronics has introduced its enhanced NeoChef Microwave, featuring an African AutoCook Menu developed around the cooking preferences of African consumers. The innovation reinforces the company’s commitment to creating technologies that reflect local lifestyles, tastes and culinary traditions. Built around the campaign theme, “Cook the African Way, The NeoChef…

  Nestlé Nigeria has announced the appointment of Toritseju (Toju) Egbebi as Corporate Communications and Sustainability Manager, effective November 1, 2026, following the retirement of Victoria Uwadoka after ten years with the company. Toritseju Egbebi, currently Corporate Affairs Manager, brings 18 years of experience in public relations and corporate communications…

Creato Urban, an award-winning strategic communications and public relations agency, has been named Most Outstanding PR Agency in Strategic Communications at the 2026 Brandcom Awards, adding to a series of industry recognitions the agency has received this month. The award recognises its work in strategic communications, reputation management and brand…

  By Amechi Obiakpu It was American Sociologist and professor, Dr. Diane Vaughan who conceptualized the theory of the Normalization of deviance. The theory, as postulated in her 1996 book, The Challenger Launch Decision, Dr. Diane said, is a social and psychological process where breaking a safe rule or standard…

  LG Electronics has strengthened its reputation as a leader in home appliance innovation following the recognition of its revolutionary MoodUP™ Refrigerator at the BRANDCOM Awards 2026, held in Lagos on Saturday, October 24. The award underscores LG’s continuous commitment to delivering innovative technologies that enhance everyday living while meeting…

  By Amechi Obiakpu As the race to the 2027 general election heats up, politicians and other stakeholders within the advertising industry have been called upon to ensure that their communication messages do not infringe on the guidelines and regulations governing advertising in the country, or risk prosecution. One of…

  The Industry Newspaper has listed Franklin Ozekhome, Executive Vice President, Strategy and Innovation, Chain Reactions Africa and Stephen Onaivi, Managing Director, mediaReach OMD Nigeria; among others to lead discussion at the Top 50 Men of Impact 2026 summit. The list which also includes a lineup of other revered professionals…

  2Sure, a leading  homegrown personal hygiene brand, has launched a nationwide community sampling and public educational campaign, tagged, “Be Sure With 2Sure”. This is in response to the recent public health advisories from the Federal Ministry of Health and the Nigeria Centre for Disease Control (NCDC) urging heightened national…

  LG Electronics is making the purchase of a new refrigerator or freezer even more rewarding for Nigerian families with the launch of its “Fill UP” promotion, an exciting consumer initiative in partnership with Golden Penny Foods Ltd that pairs selected LG refrigerators and freezers with a variety of Golden…

By Amechi Obiakpu In recognition of it’s understanding of the Nigerian market and serving consumers across different income groups while responding to varied market needs, Checkers Africa Ltd has been honoured with the outstanding achievement & Excellence in Business. Honoured by the Africa Business & Enterprise Conference & Awards, the…