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Business - July 14, 2017

Audi expands SUV line-up

Damien Kerr, head of business for Audi at ATL Automotive, is calling the Audi Q2 a success. The model was launched on Wednesday.

The unveiling took place at the ATL Automotive’s Audi terminal on Oxford Road in New Kingston.

“We’ve already sold out our first shipment and are currently taking pre-orders for the second shipment due later in the year,” Kerr told Jamaica Observer’s weekly Auto magazine.

The Audi Q2 will now start the four-ringed brand’s Q line of sport utility vehicles (SUV). Prior to this, the smallest was the Audi Q3.

Kerr said the reason for the instant success is the very nature of Audi’s newest SUV.

“The Audi Q2 is stylish, spacious and a practical crossover with a bold, confident, coupe-like appearance. It has the powerful stance of an SUV, and high- ground clearance,” he said.

This gives the Q2 a very distinctive look with a high level of versatility. While there is a bit of family resemblance on the exterior, the Q2 gets a more youthful and playful visual treatment, bringing forward the other element Kerr believes is the reason for the new model already being a hit — its customisability.

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