Qing Madi announced as the Face of “Me & MAGGI, So Good Together” Campaign
Rising music sensation Qing Madi has been unveiled as the face of the “Me & MAGGI, So Good Together,” campaign.
The move is a bold step in the Maggi brand’s journey to deepen its connection with a new generation of Nigerians.
The unveiling, held at Nestlé Nigeria’s Head Office in Lagos, signals an evolution in how MAGGI shows up in the lives of younger consumers, not just as a trusted kitchen staple, but as part of the moments, emotions, and shared experiences that define today’s culture.
Today’s generation doesn’t just eat, they create, remix, and share. From quick meals to content moments, food has become a powerful form of self-expression, and Gen Z continues to redefine it as culture. For MAGGI, this evolution is both familiar and exciting.
Building on the success of its “Taste of Christmas” campaign which blended food, music, and emotion, MAGGI continues to evolve its storytelling to reflect how people connect today: through shared experiences that feel real, personal, and culturally relevant.
Speaking at the unveiling, Funmi Osineye, Category Manager, Culinary/MAGGI, Nestlé Nigeria, said:
“Food is evolving, and so are the ways people connect with it. Today, it’s not just about cooking; it’s about expression, vibes, and identity. A new generation is turning everyday meals into moments they create, remix, and share. MAGGI has always been part of that journey; from our parents’ kitchens to our own quick meals, and now as part of the culture shaping everyday creativity. As we tell this new story, it was important to partner with a voice that truly represents this generation. Qing Madi brings that authenticity, her world, her sound, and her connection with young people make her a natural fit for MAGGI today.”
At the heart of the campaign is a simple idea: the best moments often happen in the most familiar places, around food, with people who matter. Through “Me & MAGGI: So Good Together,” the brand captures these moments in a way that is relatable, expressive, and culturally resonant.
Sharing her excitement about the collaboration, Qing Madi said: “This partnership means a lot to me, not just personally, but for my generation. We’re expressing ourselves in new ways, even through things like food and cooking, not because we have to, but because we enjoy it. Being part of a campaign like this and seeing a brand like MAGGI create space for that, feels really special. I’m excited to be part of something that reflects who we are and how we connect today.”
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