Obine challenges artisans, technicians to embrace new leadership model
The professionalisation of trade associations and stronger leadership capacity will strengthen the associations and enable them play a greater role in Nigeria’s economic transformation. This is the position of Dr. Nelson Obine, the Chief Executive Officer of the Institute of Trade Association Management (ITAM).
Dr. Obine gave the advice at the NALSUM 2026 Summit, where he spoke on “Trade Association Management Appreciation in a Reformed Economy: Growth and Opportunities” and “Cultural Adaptability in Leadership: Building Unity and Growth in a Diverse Economy.”
The summit was held on August 12 and 13, 2026 at Bolingo Xperia Hotel, FCT, Abuja.
He said trade associations, artisans and technicians should no longer be viewed merely as welfare groups, but as economic institutions contributing to employment, skills development, enterprise growth, community development and national productivity.
According to him, Nigeria’s economic reforms require associations to adopt better governance, professional management, stronger advocacy, reliable data and measurable services to their members.
“A reformed economy demands reformed leadership,” Obine said.
He also introduced the concept of the Association Economy, describing it as the collective economic, social and institutional value created by trade associations, professional bodies, cooperatives, chambers, informal-sector organisations and other membership-based institutions.
Addressing Nigeria’s cultural diversity, the ITAM CEO urged association leaders operating across different states and communities to embrace cultural adaptability.
He said leadership approaches that succeed in Lagos may not necessarily produce the same results in Kano, Abia, Rivers or other parts of the country.
“Standardise the vision; adapt the method,” he advised, stressing that effective leaders must listen, engage local stakeholders, respect traditions and adapt communication styles.
Obine further challenged associations, including the Association of Nigeria Artisans and Technicians (ASNAT), to measure their economic impact through skills development, apprenticeship, employment creation, enterprise support, advocacy and community development.
He said ITAM’s professional certification programmes, including the Certified Trade Association Manager (CTAM), are designed to equip association executives with the knowledge and competencies required to build stronger, more sustainable and professionally managed institutions.
His message to Nigeria’s association community was clear: the future belongs to associations that can demonstrate value, professionalise their management and adapt their leadership to the diverse realities of Nigeria.
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