CVA: Checkers Custard continues to dominate as consumers rate it best brand

By Amechi Obiakpu

Consumers have voted Checkers Custard, a leading FMCG brand, the most outstanding brand in 2025.

The brand was adjudged the best brand with 85% votes in the custard & Pap alternatives category in the 2025 Consumers Value Awards (CVA) held November 26, 2025 in Ikeja, Lagos.

Checkers Custard retains the lead in the category- a position it has occupied since the inception of the CVA in 2022.

In his opening remark, Akonte Ekine, Convener, Consumers Value Award said the CVA is a platform where consumers’ voices speak the loudest and brands are celebrated not just for existing, but for truly delivering value.

“Today’s theme, “Beyond Prices: Consumer Trust, Digital Experience and Brand Accountability,” reflects the evolving reality of our marketplace where affordability is no longer the only measure of value.

Going back memory lane, Akonte noted the idea behind the CVA. “When we began this journey in 2022, the goal was simple yet bold, to create a trusted platform where consumers not marketers or boardrooms could freely decide, applaud, and reward brands that genuinely serve them.”

“Today, consumer value goes beyond the price tag. It is about trust, the assurance that brands will do what they promise. It is about digital experience, how seamless, secure, and satisfying the consumer journey is online. And it is about brand accountability, the readiness of organisations to take responsibility when things go wrong, to listen, to innovate, and to improve,” he summed.

Meanwhile, in other award category, Golden Penny snatched the Best Pastel Brand with 82% votes while Golden Morn was adjudged Best Breakfast Cereals (Grain-based) with 60%.

The most Innovative Consumer Brand went to LG Electronics which also won the Best Home Appliances Brand (Washing machine) and the Best Home Appliances Brand (Television).

NAFDAC made an impressive impact from the government agency with Best Public Sector Agency in Consumer Satisfaction and Most Consumer Friendly Regulatory Agency while the Best Compliant Resolution service went to FCCPC.

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