LinkedIn projects advert revenue surges
LinkedIn is projecting to see ad revenue surges over the next few years through 2027, as it continues to transform its platform according to estimates from the World Advertising Research Center (WARC).
The transformation cuts across the platform’s video-first features for creators, AI-powered tools for brands, and further integration with connected TV and, the Microsoft-owned business-to-business social media company.
LinkedIn ad revenue is forecast to reach $8.2 billion in 2025 — a YoY increase of 18.3%. According to WARC’s new report, the company will continue to increase ad revenue over the next two years as well, with estimates showing it will rise to $9.7 billion in 2026 and $11.3 billion in 2027.
“LinkedIn accounts for a small part of Microsoft’s overall revenue,” Celeste Huang, media insights analyst at WARC Media and author of the report, says. “However, its ad business is outpacing other mid-size platforms like Snapchat and Pinterest.”
Notably, WARC has forecast that Snapchat will reach $6 billion in ad revenue for the year, with Pinterest estimated at $4.2 billion and Reddit projected to hit $2.2 billion.
Huang adds that LinkedIn’s “premium subscriptions continue to rise, and efforts in growing B2B creators, video formats and CTV campaigns are delivering returns.”
The report also shows which industries are spending the most on LinkedIn ads. Business and industrial categories are the platform’s leading ad spenders, followed by technology and electronics, government and non-profit, and finally retail, which accounts for just 2% of LinkedIn’s total ad revenue.
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