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Business - January 24, 2019

YouTube TV expands nationwide

From Wednesday, YouTube multichannel video service, which includes linear broadcast and cable channels, as well as on-demand content, is nearly doubling the number of markets where it’s available.

While YouTube TV had been available in the country’s 100 largest TV markets, it will be available this week in 95 additional markets, bringing coverage to 98% of the U.S. YouTube says “the remainder will follow shortly thereafter.”

The expansion positions YouTube TV as a true nationwide OTT video offering. Local broadcast channels in each market are paired with national cable channels that would have been purchased through a traditional pay-TV subscription in the past.

The battle among virtual multichannel video providers (MVPDs) is fierce, with YouTube TV competing against companies like Hulu, Sony, Sling TV and DirecTV Now for market share.

YouTube TV’s advantage is the brand association with the ultra-popular free video platform, as well as parent company Google’s technology and digital advertising expertise.

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