Voting portal for CVA 2025 opens with expanded categories
Over 200 brands and federal agencies have been listed for consumer votes as voting portal for the prestigious Consumers Value Awards (CVA) 2025 officially opens.
According to the organiser, the portal will remain open for 60 days and will close on October 5, 2025, providing ample time for consumers across the country — and in the diaspora — to evaluate the brands and agencies that serve them and cast their votes accordingly.
BrandXchange, organizer of the event says this year’s edition for the first time will be including several federal government agencies nominated by the public based on service experiences.
Now in its fourth consecutive year, the CVA continues to grow in scope and relevance, with this year’s edition themed “Beyond Prices: Consumer Trust, Digital Experience & Brand Accountability.”
This theme reflects rising consumer expectations, particularly in a fast-evolving digital economy where accountability and trust are critical drivers of brand loyalty.
The CVA continues to grow in scope and relevance, with this year’s edition themed “Beyond Prices: Consumer Trust, Digital Experience & Brand Accountability. “This theme reflects rising consumer expectations, particularly in a fast-evolving digital economy where accountability and trust are critical drivers of brand loyalty,” says Akonte Ekine, Convener of the Consumers Value Awards.
First-Time Nominees and Broader Categories
This year’s voting list includes a more diverse range of sectors — from everyday consumer goods and fitness brands to public sector agencies — signifying an increased public interest and participation in the nomination phase.
“This is the first time we are seeing federal agencies making it to the voting stage, a testament to the growing awareness and engagement of consumers,” Ekine said.
Transparency and Credibility at the Core
To uphold transparency, each voter must validate their email via a one-time password (OTP) system. The OTP ensures one vote per email address across all categories, reinforcing the credibility and authenticity of the results.
Ekine emphasized, “The CVA is not decided by a panel of experts or jurors, but by the very people who use these services and products daily. Consumers are the ultimate judges — their votes are a form of feedback that can drive change and reward excellence.”
No Political Influence — A Pure Consumer-Focused Initiative
The CVA 2025 maintains its non-partisan stance, choosing not to include state governors in this year’s edition.
“Our focus remains firmly on consumer experience and market service delivery, free from political influences. We’re here to build consumer knowledge and promote a better marketplace for all,” Ekine added.
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