Toyota Launches ‘Toughest Field’ Soccer Campaign
Toyota is launching a multifaceted campaign built around soccer and toughness even as the auto company is returning as the official automotive sponsor of the Concacaf Gold Cup soccer tournament.
The effort, from Conill, features the Toyota Tacoma and Tundra pickup trucks and a partnership with retired Mexican soccer legend Jorge Campos. A prominent player in the 1990s and 2000s, Campos was known for his acrobatic style of goalkeeping and his colourful playing attire.
“This campaign champions the relentless spirit of those unafraid to conquer even the toughest terrains, just like our Tacoma and Tundra trucks,” states Terry Sell, national truck manager, Toyota Motor North America. “From international to home field games, we’re looking forward to an exciting soccer season as we celebrate the determination and toughness of the game, its players and the fans.”
Source: Media Post
