Smartcash by Airtel announced as official sponsor of ‘The Price Is Right Nigeria’
Iconic game show, “The Price Is Right” is set to make a return to Nigerian screens this year and will have SmartCash by Airtel as the official headline sponsor.
Genesis Studios, the local production company of the game show said in an announcement that the partnership with SmartCash by Airtel promises to elevate the entertainment landscape in Nigeria even as it said that the relaunch of “The Price Is Right” in Nigeria is not just a comeback, but a celebration of an “amazing global franchise” which holds the prestigious title of being the longest-running game show in the world, having excited millions of international viewers for decades.
As the timeless and interactive program makes a new mark with Nigerian audiences, the producers have promised that it would bring with it a legacy of fun, excitement, and the opportunity for the viewing public to win mind-blowing prizes.
Expressing optimism about Smartcash as primary sponsor, Chief Executive Officer of Genesis Studios, Olatubosun Olaegbe, stated that, “The time is right for The Price Is Right in Nigeria. It has been a beacon of entertainment globally for generations, and with SmartCash by Airtel as our sponsor, we are taking it to new heights the way only Nigerians can.
This partnership adds a layer of innovation to the show, and we are excited to create a game show that will be remembered for its captivating entertainment and engagement.”
Launched by leading telecommunications company, Airtel, Smartcash PSB is a payment platform, which has provided mobile money services, enhancing modern lifestyle by facilitating seamless payments and building a bridge between consumers and merchants.
Olatubosun added that the sponsorship of The Price Is Right by Smartcash would bring a new dimension to the show. “Through this collaboration, The Price Is Right becomes more than just a game show; it becomes a platform that integrates entertainment, commerce, and technology, offering a distinctive and collaborative experience to both contestants and viewers,” he said.
Anahita Kheder, Senior Vice President, Middle East, Africa, and SouthEastern Europe at Freemantle Media, global format owners of The Price Is Right, affirmed in a statement that, after the huge success of Idols, Got Talent, and X Factor in Nigeria, there are high hopes that Genesis Studios would bring The Price is Right Nigeria to its full potential, especially as the legendary US version of The Price Is Right currently attracts over 5.4 million viewers per episode.
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