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Brands - March 24, 2017

PR consultants’ workshop holds today, focuses on digital PR

Muyiwa Akintunde

The 13th edition of the Public Relations Masterclass series, organised by the Public Relations Consultants Association of Nigeria (PRCAN), will hold today, March 24, 2017 at ADNA Hotel, GRA Ikeja, Lagos.

Muyiwa Akintunde, Vice President of PRCAN, said in a statement that Celestine Achi, a digital PR strategist is among the resource persons. According to the statement, Achi, is the CEO of CIHAN Group, which recently launched the Nigerian DIgitalPR wire service.

Also on board as faculty members are Monday Michaels Ashibogwu, CEO at The Republic Media Limited, and Martha Okpeke, Accounts Director at Mediacraft Associates, a frontline PR consultancy

“The PRCAN capacity development initiative, known as the PRCAN Public Relations Masterclass, commenced in 2008 but began to run on a more regular basis in February 2011. Previous workshops had been on “PR Account Management,” “Crisis Management and Communication,” “Effective Writing in Public Relations”, and “Planning and Managing Strategic Public Relations Campaign,” among others.

“In the coming months, the PRCAN Masterclass Series will treat various topics including “Public Relations and Public Affairs,” “Preparing the Agency Leadership”, and “Managing the Public Relations Agency,” Akintunde said.

According to PRCAN President, John Ehiguese, the PRCAN Masterclass Series is the association’s own noble contribution to capacity growth in the communications sector.

PRCAN Public Relations Masterclass has now transformed into the foremost executive short-run manpower developmental programme in public relations and communication management.

PRCAN’s primary objective is to promote professional reputation management in Nigeria within the public and private sectors. It is also committed to maintaining professional standards and discipline among members and providing facilities/professional capacity for the public and private sectors to meet their PR consultancy needs.

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