Portal for entries to AMVCA 10th edition opened
Organisers of Africa Magic Viewers’ Choice Awards, Africa Magic in association with Multichoice Nigeria, on Monday, January 15, 2024 opened the portal for entries to this year’s AMVCA expected to hold later in the year.
The portal is expected to be closed on February 14th, 2024 ahead the event proper, which is coming after an exciting three-day ninth edition in 2023.
AMVCA has celebrated the best of the African film industry since 2013 and will hold its tenth edition this year.
To this end, the organisers are calling on all African filmmakers to submit their movies and films publicly exhibited or broadcast between December 1, 2022, and December 31, 2023, for this year’s edition.
All films (aired in cinemas or otherwise), made-for-television movies and television series, so long as they meet the terms and conditions, are eligible.
Head of Content and Channels West Africa, MultiChoice, Dr Busola Tejumola, said: “Over the past decade, Africa Magic has steadfastly upheld its commitment to spotlighting authentic African stories, especially those that mirror our diverse and rich cultures. As we mark the 10th anniversary of the Africa Magic Viewers’ Choice Awards, we embark on a bold initiative to reevaluate our award categories to further align with global trends and benchmarks. It would involve retiring specific categories, streamlining others, and revisiting the voting and non-voting classifications”.
The tenth edition will award winners in 27 categories – 16 non-voting & 9 audience voting categories, and 2 Recognition Awards – Lifetime Achievement and Trailblazer Awards. The performance awards have undergone streamlining and will fall under the categories of Best Actor or Best Actress in a Leading or Supporting Role, with winners determined by the jury deviating from the previous audience voting system.
This jury, consisting of experienced filmmakers from across the continent and led by a head juror, will determine the winners in the 16 non-voting categories, whilst the public will determine the winners in the remaining 8 audience voting categories. As always, Deloitte will audit the judging process and verify the voting results.
The non-voting categories include Best Lead Actor and Actress, Best Supporting Actor and Actress, Best Director, Art Direction, Cinematography, and Costume Design. More categories include Best Writing in a Movie and TV Series, Best Movie and TV Series, Best Short Film, Best Documentary, and Best Sound Design, Editing, and Makeup.
The public can vote in categories like Best Scripted and Unscripted Africa Magic Original, Best Digital Content Creator, Best Indigenous Language (West, East, and Southern Africa), Best Multichoice Talent Factory Film, and Best Indigenous Africa Magic Original.
To enter the awards, all filmmakers must prepare the movie for consideration with online submission. Visit https://www.africamagic.tv/AMVCA for submissions and more details.
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