‘One Love’ tops $51m holiday weekend
Paramount Pictures docudrama “Bob Marley: One Love” hit a high note with a projected $51 million in U.S./Canada box-office debut over the six-day holiday period (the Valentine’s Day/President’s Day weekend), according to Comscore.
Mediapost reported this feat which was resulted bolstered by word-of-mouth marketing exceeded projections of the organisers.
Paramount’s lifetime national TV spend on the film (including value from national TV advertising on its own TV networks) was an estimated $20.5 million — coming from 3,970 airings, resulting in 2.5 billion impressions, according to EDO Ad EnGage.
The heaviest spend on the film went to NFL football (CBS, Fox, ABC), NBA basketball (ABC, TNT), and CBS’s “Grammy Awards.”
The projected box office for “Marley” for the holiday weekend is higher than the estimated debut of Sony Pictures’ “Madame Web” — which is projected to reach $25.8 million for the six-day period (February 14 through February 19), per Comscore.
Internationally, “Marley” added an estimated $56.7 million and “Madame Web”, $25.7 million.
Comscore says, the U.S./Canada box office is down 15% season-to-date to $764.1 million versus 2023. It is also down 41% from the pre-pandemic year period of 2019.
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