Followers of Nigeria Premier Football League (NPFL) can now have access to the games live via their mobile device courtesy of a partnership deal entered between Propel Sports and MTN Nigeria.
According to the deal as announced by Propel Sports Africa, the MTN now has the exclusive broadcast right to stream Nigeria Premier Football League (NPFL) games live on mobile devices on its Network.
The streaming will cover eight live games each weekend, which will translate to over 300 games per season.
Basil Kabbani, Chairman of Propel Sports Africa stated: “The engagement with the team at MTN has been amazing, from the Digital VAS, to the Marketing and Commercial team, their approach has been consistently professional, and their enthusiasm for the NPFL content has been infectious. From the very start of our negotiations, we knew MTN was the right partner to give our great content, the platform it deserves.”
The deal, concluded by Propel Sports Africa President, Edward Simons and MTN Chief Operating Officer Hassan Jabar, will include in-and-post-game highlights delivered in real time to MTN subscribers through the NPFL Live OTT platform.
Propel Sports Africa’s in-Country Director Victor Okobi, says the choice of partnering MTalN was a good one.
“We are excited about this opportunity to deliver entertaining content to our subscribers. It is a testament to our commitment to sports development in Nigeria. We know Nigerians love football and we are glad to partner with Propel Sports Africa and GTI to deliver Nigerian Premier League matches in high definition to our customers. We are confident that this partnership will transform the reception and appreciation of the Nigeria Premier Football League,” said Hassan Jaber, Chief Operating Officer, MTN Nigeria.
Group Managing Director, GTI, Abubakar Lawal says the development is a testimonial of the journey of the NPFL to the global space.
“The partnership is very good for the football ecosystem of Nigeria as we strive to deploy technology and efficient solutions to create value for all the stakeholders and other prospective partners of the league.”
On his part, Hon. Gbenga Elegbeleye, stated: “The Nigeria Premier Football League is excited about the partnership potentials to elevate the league’s visibility and engagement. We are thrilled to welcome MTN as our exclusive telecommunications partner. Their expertise and commitment to innovation align seamlessly with our vision for the league,” he stated.