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Business Watch - February 27, 2017

Nokia relaunches 3310 mobile model

The new Nokia 3310 range

More than a decade after the iconic Nokia 3310 was phased out; the phone maker on Sunday unveiled a revamped version of the model.

HMD global CEO Arto Nummela presented the new phone “Nokia 3310” during a press conference on February 26, 2017 on the eve of the start of the Mobile World Congress.

Phone makers will seek to seduce new buyers with even smarter Internet-connected watches and other wireless gadgets as they wrestle for dominance at the world’s biggest mobile fair starting on Monday, February 27.

Finnish brand Nokia, a former mobile star, on Sunday launched three new Android smartphones and unveiled a revamped version of its iconic 3310 model more than a decade after it was phased out.

Unlike the original, which was known for its sturdiness, the new Nokia 3310 will allow web browsing.

The new version will bring back its predecessor’s popular “Snake” game and distinctive ringtones, said Arto Nummela, the head of Finnish start-up HMD Global which will produce the phone under a licensing agreement with Nokia.

“The telephone will allow you to talk for 22 hours, ten times more than the original,” he said during a presentation in Barcelona on the eve of the start of the Mobile World Congress, the world’s biggest mobile phone show.

Launched in 2000, Nokia’s original 3310 sold nearly 120 million units worldwide before it was discontinued in 2005, making it one of the world’s best-selling mobile phones.

Analysts said resurrecting the popular model was a clever way for HMD Global to relaunch Nokia’s brand.

“HMD launched three new smartphones and an iconic mobile. It is a way to create a halo effect around the other models by reviving talk about the Nokia brand,” said Thomas Husson, a mobile analyst at Forrester.

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