Microsoft unveils AI-powered media planning tool, CoPlanner
Microsoft has unveiled CoPlanner, an AI-powered media planning tool.
CoPlanner leverages Microsoft’s generative AI technology to turn text prompts into media planning specs and recommendations.
“It uses the power of advanced language models such as OpenAI’s GPT-4 to turn free-form textual order details into structured JSON data that contains relevant information such as dates, pricing, and targeting criteria,” Microsoft Director of Global Data Science and Analytics Alex Iovine explains in a blog post introducing CoPlanning going live today.
Titled, “Revolutionizing Ad Operations With Advanced AI,” Iovine says, “Our ambition is for CoPlanner to set a new standard across future managed service engagements.”
Once a media planner enters the parameters of ad campaign details, he says CoPlanner automatically connects to:
Yield Analytics: Using the YA API, CoPlanner checks whether there is enough available inventory to run the campaign. The tool also includes a feature to run multiple combinations of campaigns to test different scenarios for media planning.
Placements.io (OMS): If the campaign is good to go, CoPlanner then prefills fields required for object creation in the order management system (OMS), saving a large amount of manual effort.
The tool enables planners and marketers to apply seasonal models to areas of inventory when there are known, seasonal business fluctuations in a publisher’s impression volume.
For example, a sports publisher like ESPN might see a huge spike once per year in late January that corresponds with the Super Bowl.
The tool then checks to determine whether there is enough available inventory to run the campaign. It aims to reduce tedious manual tasks and features options to run multiple combinations of campaigns to test different scenarios for media planning. The tool then pre-fills fields required for object creation in the order management system (OMS), saving a large amount of manual effort.
Ironically, CoPlanner is not a self-service tool, but is part of a “new standard across future managed service engagements.
“In essence, CoPlanner is a single tool that handles the entire media planning workflow,” Iovine explains.
Credit: Mediapost.
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