Industry stakeholders, IMC experts converge for BJAN’s Brands and Marketing Conference today
By Amechi Obiakpu
Industry experts and stakeholders in the Integrated Marketing community and allied sectors will converge today at the Oriental Hotel, Lekki, by 10am for the 2025 Brands and Marketing Conference.
Powered by Brand Journalists Association of Nigeria, BJAN, this year’s conference is the 13th edition and is themed: “AI and Future of Marketing Workflow: Disruption or Opportunity”.
Regarded as one of the most influential knowledge-sharing platforms in the Nigerian integrated marketing communications (IMC), this year’s conference like in the past will bring together industry stakeholders from the IMC and allied sectors to discuss issues that affect the industry in particular and the nation at large. This year, the focus is on AI.
Confirmed to deliver the keynote addresses are Dr. Cherry Eromosele, Executive Vice President, Group Marketing & Corporate Communications, Interswitch Group and Bethel Obioma, Head, Corporate Communications, Sahara Group.
Their presentations will be dissected in a panel discussion by a group of experienced professionals and the session moderated by Adedayo Odulaja, Director of Research and Public Policy at Caritas Communications and General Secretary of BJAN.
Top brands that have communicated their support for the conference include Checkers Custard, NB, Sahara Group and Interswitch and LG Electronics.
Others are UBA, ARCON, Stanbic IBTC, Dangote, Rite Foods, Mouka Foams as well as Guinness Nigeria.
The rest are Hyperspace, Oracle, Union Bank, Coke, X3M Ideas, AAAN, Multichoice, OAAN, Skot Communications, Modion Communications, IT Labs and SO&U.
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