Brands

Airtel’s SmartRecharge advertising campaign has been adjudged the Campaign of the Year by the Advertisers Association of Nigeria (ADVAN) at the 2018 Marketing Excellence Awards, which took place at Civic Centre, Victoria Island, Lagos on Sunday, 18th November, 2018. According to ADVAN, the campaign, which was creatively delivered through the…

Modion Communications, one of Nigeria’s fastest growing integrated communications agencies, has emerged as “Innovative Public Relations Agency of the Year” at the just concluded Marketing World Awards 2018 held at Mövenpick Ambassador Hotel, in Accra, Ghana on Friday, November 16, 2018. The Marketing World Awards, which is in its 8th…

In an experiment that will allow advertisers to promote special marketing deals in Black Friday and Cyber Monday ads, Google is rolling out a two-week offer using Promotion Extensions, which rolled out last year. Promotion Extensions show special offers as an extension to the main ad, without needing to create…

The Association of National Advertisers is hoping to help marketers figure out their companies’ socially conscious purpose, and find a way to communicate that to customers. Media Reach reports that, the just-launched ANA Center for Brand Purpose is billed as a resource for guidance and education. It expects to issue…

Telecommunications services provider, 9mobile, has formerly been taken over by Teleology Holdings, with the later appointing a new board to run the firm. The take over which is with the full approval of industry regulator, Nigerian Communications Commission (NCC), is coming ten months after being announced by Barclays Africa, as…

Communications consultant, XLR8 has won the Public Relations account of International Breweries Plc, the Nigerian subsidiary of AB InBev, the world’s largest brewer. By this win, XLR8 will manage the PR activities of International Breweries Plc, the communications firm said in a statement. The appointment which is sequel to a…

The Governor of Lagos State, Akinwunmi Ambode will preside over the 2018 Annual Brand & Marketing Conference & Awards. The event is scheduled to hold Friday, November 23, at the Lagos Chamber of Commerce and Industry, LCCI House, Nurudeen Olowopopo Drive, Alausa, Lagos. The Annual marketing conference organised by Brand…

Apple briefly lost its $1tn valuation on Thursday when its shares fell 7% in after-hours trading despite posting record results. The tech giant’s strategy of charging more for its phones has paid off, with revenues jumping in the last three months despite relatively flat sales. Revenues rose 20% to $62.9bn…

Telecommunications services provider, Airtel’s office was on Wednesday sealed by the Kogi State Internal Revenue Service for failing to pay taxes totalling N470 million. Other companies whose offices were equally sealed by the state’s IRS were MTN, Forte Oil and Bank of Agriculture. The Daily Trust reports that, Director, Legal…

A Federal Court in San Diego was on Friday told that Apple Inc (AAPL.O) is $7 billion behind in patent royalty payments to Qualcomm Inc (QCOM.O), the mobile chip firm, which for years supplied parts for the iPhone. Apple and Qualcomm are involved in a series of legal actions. Apple…