Brands
Fidelity bank makes 2 customers millionaires
Two customers of Fidelity bank Plc were on Monday in Lagos rewarded with the sum of N1 million each in its Get Alert In Million (GAIM) promo season 4. Apart from Omolade Olatwura and Isabella Uche, who took home the N1 million apiece, the bank also gave out consolation prizes…
Read More »SOWORE- Turning a product into a brandÂ
By Lolu Akinwunmi In my early marketing days, a brand was defined as a product + name. Very elementary and of course unsustainable today. And so soap+ name=a brand like Lux. Car+name= a brand like Rolls Royce etc. A product was what was manufactured. A brand was sold to consumers.…
Read More »LaPRIGA: CMC Connect bags two wins
For its leadership and relevance in the PR industry as well as its unswerving employment of global best practices since its inception over two decades ago, perception management firm CMC Connect was over the weekend honoured with two prestigious awards at the Lagos PR Industry & Gala Awards 2019. which…
Read More »LAPRIGA: Airtel partners NIPR to celebrate outstanding communications professionals
Telecommunications services provider, Airtel Nigeria, has partnered with the Lagos Chapter of the Nigerian Institute of Public Relations to celebrate outstanding Public Relations practitioners at the 4th edition of the Lagos PR Industry Gala and Awards (LAPRIGA) Themed ‘PROVATION’, the award platform will celebrate astute PR practitioners, industry stakeholders and…
Read More »Five Days of Love: Airtel moves train to Abeokuta
Telecommunications services provider, Airtel Nigeria will on Tuesday December 10, feast the people of Abeokuta, Ogun State, in its ongoing ‘Five Days of Love’ Christmas feeding programme, which kicked-off Monday. The Abeokuta leg of the event is coming after a successful event in Lagos. In a statement made available to…
Read More »UBA gets double recognition, as Bola Atta wins Best Corporate Affairs Professional for 2019
United Bank for Africa Plc once again got double recognition over the weekend as it emerged the best institution in support of Education (CSR) 2019 as the Chief Executive Officer, UBA Foundation & Group Head, Corporate Communications, Bola Atta, also received the award as Top Corporate Affairs professional 2019, at…
Read More »UBA, Access bank, Udoh others bag brand journalists Award (Photo speak)
Brand journalists’ last Friday had its Brands and Marketing Conference in Ikeja, Lagos. The conference which is the seventh, attracted stakeholders from the Integrated Marketing Communications (IMC) sector. The event was preceded by an award ceremony, where some outstanding people and organisations from the IMC space, were honoured for their…
Read More »Casers Group receives National Productivity Order of Merit Award
One of Africa’s foremost advertising groups, Casers Group, has been awarded the prestigious National Productivity Order of Merit (NPOM) Award at the 18th National Productivity Day held yesterday. The event which is organised by the Federal Government through the Federal Ministry of Labour and Employment was held at the NAF…
Read More »Babaeko, George-Taylor, others to speak at Brand Journalists Conference
Top Integrated Marketing and Communications (IMC) experts will lead the stage at this year’s Brands and Marketing Conference in Lagos. The annual conference, which is the seventh is organised by Brand Journalists Association of Nigeria, BJAN, the umbrella body for journalists reporting the Integrated Marketing Communications sector in Nigeria. The…
Read More »Sweet Sensation celebrates at 25
By Amechi Obiakpu Sweet Sensation, one of the leading operators in the Quick Service Restaurant (QSR) business in Nigeria is 25 years. The company which started from baking delicious pastries back in 1994 has evolved to become a major player in the country’s QSR industry to date. Oluwafemi Odumuyiwa Head,…
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