Brands
Fidelity Bank Records Stellar Performance in FY 2022
Fidelity Bank has released its 2022 Audited Financial Statements on the Nigerian bourse . The results showed a 34.4% growth in Gross Earnings YoY to N337.1bn, driven by 45.2% growth in interest and similar income to N295.6bn. The increase in Interest Income was led by a combination of improved yield…
Read More »Xiaomi mid-year sale is heating up with incredible discounts and unbeatable deals
As the middle of the year approaches, tech enthusiasts and bargain hunters alike have something exciting to look forward to. Xiaomi, the world’s leader in consumer electronics and smart manufacturing company, promises a spectacular array of discounts and unbeatable deals on their popular products. The discount offers will be available…
Read More »Brand Journalists fixes Nov 17 for 2023 Brands and Marketing Conference
By Amechi Obiakpu The 2023 edition of the annual Brands and Marketing Conference, has been scheduled to hold November 17, 2023 in Lagos. The conference, an annual event, is organised by the Brand Journalists Association of Nigeria (BJAN). The conference is a flagship event organised by BJAN, a body of…
Read More »Creativity: When inconsistency becomes the norm
By Amechi Obiakpu In recent time, every Easter celebration in the Nigerian advertising space seem to bring with it one controversial advertising campaign or the other, which tend to touch on the religious belief of the Christian faith. For many Christians, the trend has become one too many especially…
Read More »Of ARCON and the development of local talent
By Amechi Obiakpu Nearly six months ago, the Advertising Regulatory Council of Nigeria (ARCON) announced a ban prohibiting the use of foreign models and voice-over artists in radio and television commercials to be aired in the country. The advertising regulatory authority hinged the ban which took effect from October…
Read More »Crisis is the best avenue to excel- expert
By Amechi Obiakpu Economic and brand managers have been advised not to shy away from crisis situation rather to embrace it and see it as a spring board to excel, as every crisis situation create opportunities for great discoveries. The advice was made by consummate marketing expert and Executive…
Read More »Coast Milk: How a promising brand is failing to meet with consumers’ expectations
In this report, Godwin Anyebe, Amechi Obiakpu and Adetunji Faleye, all of MediaConsortium, a leading brand, business and Marketing publication in Nigeria and sub-sahara Africa examine the obscurity of Coast milk in the market and how it can be brought back to its glory days. Over the years, milk…
Read More »Has Star Lager Beer finally surrendered to competition?
Star Lager Beer is a flagship beer brand of Nigerian Breweries launched in 1949. In fact, the brand fondly called “Star- Shine Shine Bobo” by drinkers and non-drinkers arguably ruled its sector for so many years dominating the marketplace across the country. Godwin Anyebe of ConsumerAssembly, Amechi Obiakpu…
Read More »Bournvita: Brand at a cross road, where is the missing link?
Godwin Anyebe of ConsumerAssembly, Adetunji Faleye of BrandImpact and Amechi Obiakpu of Espi News, all of MediaConsortium take a look at the dwindling market share of Bournvita in the beverage sector of the Fast-Moving Consumable Goods in Nigeria. Bournvita, one of the most popular beverage brands from the…
Read More »Laycon wins 2020 BBNaija
Laycon on Sunday evening beat 19 other contestants to emerge winner of the popular TV reality show, Big Brother Nigeria Season Five, Lockdown edition. For emerging victorious, Laycon cart home the N85 million grand prize. The show, which started on July 19 with 20 housemates, had only five remaining as…
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