Brands

By Amechi Obiakpu Any brand that must be seen to be relevant to the present day consumers must be ready to offer value, as the average consumer is looking for more than just a product that works, says the Executive Governor of Lagos State, Babajide Olusola Sanwo-Olu. Sanwo-Olu, who was…

By Amechi Obiakpu Consumers have voted Checkers Custard the Most Preferred Custard Brand of the Year in the Consumers Value Awards (CVA) 2026, even as Milo, FirstBank and Flour Mills of Nigeria also got consumers nod. The Checkers award makes it the 5th in a row since the inception of…

The 2026 edition of the Consumers Value Awards (CVA) has placed consumer and citizen voice at the centre of conversations about value, trust and accountability, with LAWMA, NCC and other government institutions were recognised at the ceremony held on Wednesday, September 23, 2026, at the Radisson Blu Hotel, Ikeja, Lagos.…

  By Amechi Obiakpu Fast moving consumer brand, Checkers Custard, has emerged the Most Innovative Consumer Brand (Product Innovation) at the 4th edition of Mediaconsortium Conference and Awards. The leading pudding brand was announced winner in recognition of its product line extension, packaging innovation, and addressing unmet consumer convenience needs,…

Marketing executives, media practitioners, corporate leaders, and brand custodians gathered in Lagos recently for the fourth edition of the MediaConsortium Conference and Awards (MediaConsortium 4.0). Focused on the theme, “The Value Shift: Strategies for the New Market Reality in the Age of the Empowered Consumer,” the high-level industry gathering addressed…

By Amechi Obiakpu Over 700 participants from the advertising, media and associated sectors are expected to grace this year’s National Advertising Conference (NAC), with the theme, “Repositioning the marketing communications industry for the next frontier”. The number, a rise from last year’s figure which had about 500 attendees, underscores the…

Flour Mills of Nigeria and SFAX Group among others have joined the list of corporate organisations backing the 4th edition of the MediaConsortium Conference and Awards, increasing the number of corporate organisations that have signified interest for this year’s event. Flour Mills of Nigeria, is a major food and agro-allied…

  Leading brands and corporate organisations including brewery giant, Nigerian Breweries (NB); FPL Media, one of the leading outdoor firms; Checkers Africa Ltd, makers of Checkers custard brands; Nestlé Nigeria; Rite Foods, makers of Bigi drinks; and Afriglobal Insurance Brokers Ltd, have thrown their weight behind this year’s MediaConsortium Conference…

Diner en Blanc, the world’s most celebrated and visually iconic dining experiences will debut in Lagos on November 20, 2026. Organisers say the highly anticipated event will hold in a venue which is being kept a mystery and secret until the last moment. “For one unforgettable evening, guests dressed entirely…

As political campaign activities intensify ahead the 2027 general election, the Advertising Regulatory Council of Nigeria (ARCON) has said it will commence a nationwide enforcement exercise to remove all political advertisements for which prior approval was not obtained before exposure. The regulatory authority said it will commence the operation in…