Brandcampaign celebrates 7th anniversary with special edition
Resourceful brand communications journal, Brandcampaign magazine is set to launch a special edition tagged, “50 Most Influential Marketing Communications Practitioners in Nigeria,” to mark its 7th year anniversary.
The publication focusses on the contribution and impact of the players on the country’s Integrated Marketing Communications (IMC) space.
Leading the pack according to the magazine is advertising czar, Biodun Shobanjo, Udeme Ufot and Lolu Akinwunmi.
The event is slated for August 28 at Whitehouse Hotel, Ikeja GRA, Ikeja, Lagos. Organisers also said that it will feature a lecture that will be delivered by Dr Rotimi Olaniyan, Chief Executive Officer of Advantage Limited.
The lecture titled ‘A Commercial Strategy For Nigeria And The Role Of Brands In Redefining The Nigerian Identity’ is going to be discussed by the trio of Bolaji Okusaga, Managing Consultant of Precise Limited, Olusegun Mcmedal, Chairman, Lagos State Chapter of Nigerian Institute of Public Relations (NIPR) and Lukman Adeyemo, Tourism Promoter with Motherland Beckons Limited.
Publisher of brandcampaign, Dickson Akinwunmi said the publication is conceptualised to document in a single template, the biographies and contributions of some of the personalities and players who have dominated the Nigerian marketing communications landscape in the past and who are still active on the landscape
Akinwumi, in the breakdown, stated that nineteen out the fifty practitioners are from the traditional advertising sector, nine from the Outdoor outdoor advertising sector, six from the Media Independent agencies, nine from Public Relations and Reputation Management agencies, six from the experiential marketing companies and only one from brand journalism industry.
“In the traditional advertising sector, the czar of advertising in Nigeria, Mr Biodun Shobanjo leads the pack that includes Mr udeme Ufot Of S O & U Advertising Limited, Mr Lolu Akinwunmi of Prima Garnet Group, Sir Steve Omojafor of STB Advertising fame, Mr Ayo Owoborode of the PAL Advertising fame who now runs Servewell Consulting, Mr George Thorpe of Market Space Limited, Mr Jimi Awosika of Troyka Group and Mr Enyi Odigbo of Casers Group that controls DDB Lagos, Capital Media and Magenta among other firms, Mr Kola Ayanwale of Centrespread Grey and Senator Akin Odunsi of STB Group,” Akinwunmi said.
