Members of the Brand Journalists Association of Nigeria (BJAN) will mark this year’s World Consumer Rights Day with a sensitization work in Lagos, Nigeria.
The association will mark the 8th edition of its Consumer Rights Day with the theme: ‘Sustainable Consumer Behaviour’.
The World Consumer Rights Day, an annual event being organised as part of BJAN’s effort to join the rest of the global community with consumer advocate(s) invited to speak to consumers on the need to be global change agents to avert environmental breakdown.
This year, BJAN will embark on a walk to sensitise consumers on their rights and the need to be a sustainable consumer as the association will be embarking on drainage clearing, cleaning and picking of food package materials littering the streets.
This year’s edition falls on Sunday, March 15, 2020, as a result of that the association has resolved to celebrate it on Saturday, March 14, 2020.
According to BJAN Chairman, Princewill Ekwujuru, “In order to protect the planet and provide fair social conditions for current and future generations, we need to think about the way we produce consumer goods and services. The aim of sustainable consumption is to increase resource efficiency and fair trade while helping to alleviate poverty and enable everyone to enjoy a good quality of life with access to food, water, energy, medicine and more.”
He added that, “The decision to join the rest of the global community in celebrating consumers is to deepen the campaign and discuss the need for sustainable consumption globally, as well as highlighting the important role that consumer rights and protection can play.”
“This exercise is the association’s little way to compliment the efforts of the Lagos State Government and producers of these products in keeping the drainages and streets clean, he said.
The association and stakeholders in the industry will assemble at Obafemi Awolowo House, (Ikeja under-bridge) by 8:00am to enable them embark on the cleaning exercise, especially clearing of PET bottles and other materials blocking drainages, and littering the streets.
Brand Journalists Association of Nigeria (BJAN) is the umbrella body of practising journalists covering brands, marketing, advertising and Public Relations beat in Nigeria.
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