Brand Journalists fixes Nov 17 for 2023 Brands and Marketing Conference
By Amechi Obiakpu
The 2023 edition of the annual Brands and Marketing Conference, has been scheduled to hold November 17, 2023 in Lagos.
The conference, an annual event, is organised by the Brand Journalists Association of Nigeria (BJAN).
The conference is a flagship event organised by BJAN, a body of journalists covering the Integrated Marketing Communications (IMC) industry, that brings seasoned analysts and informed stakeholders together to dissect key issues facing the economy and Nigeria at large.
The theme for this year’s event, the 11th edition, is: “Private Public Partnership: Infrastructural Development Strategy for Government, Communities & Brands”.
This year’s event promises to bring together seasoned experts within the business environment to dissect the topic and proffer solutions to some of the challenges surrounding the private public partnership model.
Chairman, Brand Journalists Association of Nigeria, Clara Okoro said, the theme was carefully selected considering the immense benefit surrounding PPP as a model which has in no small way helped in developing key sectors in the country.
“Despite the challenges, the PPP model is increasingly seen as the new business elixir for government, companies, and communities alike. By adopting PPP as a model for infrastructural development, governments can benefit from increased efficiency and reduced costs while also promoting economic growth and social welfare. Ultimately, PPPs offer a promising path forward to addressing the challenges of high debt management,” she said.
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