AMEC Measurement Month beams on Marketing, PR as P+ Measurement Services to host event

For the seventh consecutive year, P+ Measurement Services, a leading media intelligence consultancy, will be hosting the prestigious AMEC Measurement Month.

The agency which made this announcement in a statement said, this year’s highly anticipated event will delve into the critical theme of “Influencer Marketing and PR: Analyzing the Role of Influencers in Modern PR and Measuring Their Impact.”

Scheduled to take place virtually on November 24th, 2023, from 12 PM to 2 PM Nigeria time, via Zoom, the event aims to provide invaluable insights into the evolving landscape of PR, communications, and media intelligence. Tailored for professionals seeking deeper understanding and mastery in this field, the event promises an enlightening exploration of the impact and measurement of influencer marketing.

Distinguished panelists from across the globe are set to grace this edition, contributing their expertise and unique perspectives. Among the esteemed speakers are Todd Murphy, President at Truescope; Adeeba Hussain, Director at Think Impact First Communications; Bemigho Awala, PR and Communications Manager at MoniePoint Inc.; and Austin Ayaosi, Lead Analyst at BrandImpact Consulting.

“We are thrilled to continue our tradition of hosting the AMEC Measurement Month and to focus this year on the integral role of influencers in modern PR,” said Philip Odiakose, Chief Media Analyst of P+ Measurement Services. “Our lineup of esteemed panelists brings a wealth of experience and insights that will undoubtedly enrich the discussion, offering attendees invaluable knowledge and actionable strategies.”

The event will serve as a platform for professionals to gain deeper insights into leveraging influencers effectively, understanding their impact on brand communication, and implementing robust measurement strategies to quantify their contributions.

P+ Measurement Services encourages PR, communications, and media intelligence professionals to join this illuminating discussion and gain comprehensive insights into the dynamic world of influencer marketing.