Home Brands Allianz Media announces integration of OOH with digital marketing services
Brands - December 23, 2023

Allianz Media announces integration of OOH with digital marketing services

Dr. Ajagbe, GM/Chief Executive, Allianz Media.

A trusted player in Out-of-Home (OOH) Advertising space, Allianz Media, has announced the launch of its new project, which is the integration of OOH with online marketing services.

For decades, Allianz Media has been a trusted name in Out-Of-Home (OOH) advertising, delivering impactful messages that reach millions across diverse locations.

With this new innovation of integration of digital marketing into its comprehensive advertising solutions, the company believes that a new era of holistic advertising experiences has been ushered in.

Dr Hezekiah Tunde Ajagbe, GM/CEO Allianz Media Limited noted that, this innovative approach leverages the strengths of both OOH platforms and digital marketing tools to create a seamless and impactful  consumers experiences through services such as Geofencing (using  either static or electronic display platforms to elicit interactions and engagement with the online audiences), Programmatic Ads, and Social Media Activation engagement  where specific and targeted activations around existing boards and locations are deliberately captured and amplified digitally to enhance brand experience and engagements as well as  many other forms of digital marketing activities seamlessly blended with the traditional OOH Advertising.

According to him, “Our mission is to offer the unique services of blending traditional displays with innovative platforms for maximum consumer experience and engagements thereby ending the era of traditional OOH as stand alone services.

“Our strategically placed OOH placements, ranging from billboards and bus shelters to digital screens and interactive displays, capture attention and generate initial brand awareness which will now be amplified digitally. With our sister company, Marketing and Media Limited, we have over 500 strategically located hoardings in over 30 states, 57 cities  and 200 LGAs across Nigeria,” he said.

To know more about this innovative offering, visit the company’s websites: www.allianzmedialimited.com and www.sunriseintgratedmedia.com

Do you have a compelling story to tell? Contact us via our email: espinewsng@gmail.com or call/WhatsApp on 08032519246.

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