Home Brands Agency encourages start-ups with free ad campaign
Brands - September 17, 2018

Agency encourages start-ups with free ad campaign

Start-ups based in the U.S. and with annual revenue under $1 million are being encouraged with a S3 Agency’s pro-bono campaign program for free.

The Boonton, New Jersey-based agency, whose paid clients have included BMW, Tetley Tea and Wyndham Worldwide, promises to develop a “fearlessly creative ad campaign” for the winner of its current competition, which runs through October 31.

S3 previously picked several N.J.-based startups to receive free ad services since launching the program two years ago, but is now extending it nationwide.

Among previous winners was the Liberty Humane Society, whose #AdoptACityPet outdoor campaign won an International Davey Award from The Academy of Interactive and Visual Arts.

One caveat, according to the company’s website, is that S FREE candidates “need to have the budget to have [the ad] produced,” which “means out-of-pocket expenses such as media placement costs, original photography, video / sound production, etc. are on you. But don’t worry! Tell us your budget up front and we’ll make it work exponentially for your startup.”

“We are fortunate that we are in a position to give back, and this gives us a chance to do good while we do great work” for deserving companies too new or too small to afford such services, says Denise Blasevick, agency CEO.

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