Checkers Custard: A dose of creativity in BBNaija Season 11

Leading pudding brand, Checkers Custard, continues to prove that its penchant for consumer satisfaction is as strong in providing nutritional value just as it is in evoking the creativity in them.
This much was exhibited in the ongoing Big Brother Naija Season 11 where a delicious dose of competition, creativity and comfort was at play on Saturday, September 12, 2026.

Checkers Custard took over Biggie’s House for an exciting sponsored task that saw housemates battle it out across a series of challenge.

With the housemates divided into two teams  Team Creamy, represented by Blue and Team Tasty, represented by Red the task transformed the Arena into a colourful battleground where teamwork, speed, co-ordination and creativity were put to test.

At the end of the competition, it was Team Creamy Blue that emerged victorious. The Checkers Custard Task formed part of the brand’s ongoing presence in Big Brother Naija Season 11, creating another opportunity for the brand to bring its message of comfort, fun and togetherness directly into the Biggie’s House experience.

Two teams. One goal.

The excitement began with a lucky dip that determined which housemate would join each team.
Team Creamy (Blue) comprised Aikou, Araga, Barry, Bells, Bluethopia, Flora and Keivo, while Team Tasty (Red) featured Abi, Chimsom Chuka, Oyin, Ricky, Sheba, Temi Nkem and Yusuf.

Adding another twist to the competition, Head of House Tram took on the role of Games Master and was set to join whichever team emerged victorious.
Decked in their Checkers Custard merchandise, the housemates were ready to put their skills to work, and with both teams determined to claim the win, the games began.

From balance through to sharp thinking
The first round tested the housemates’ ability to work together under pressure. This kicked off with Checkers Balance and Drop, followed by the Checkers Sharp Sharp Challenge, putting the teams’ coordination, speed and ability to execute tasks quickly to the test.

With points building up and every performance counting towards the final result, neither team was willing to give the other an easy ride. The competition then moved into another key part of the task, Checkers Find Your Comfort.

The challenge brought the brand’s central campaign territory directly into the Big Brother experience, turning the idea of comfort into an interactive game for the housemates.

When comfort meet creativity

But the competition was not all about speed and physical challenges.
The housemates were also given the opportunity to get creative with the Checkers Custard Spinoff.

Both teams were given 15 minutes to create their own unique custard recipe and present it to Biggie.

They had to come up with a name for their creation, explain the inspiration behind it, identify their toppings and mystery ingredients, and make a case for why their creation deserved to take the win.

The challenge brought out another side of the housemates as they moved from simply competing to brainstorming, creating and presenting as a team.
It was a chance to show that when comfort meets creativity, even a familiar bowl of custard can become the starting point for something new.

Team Creamy Blue  takes the crown

As the final points were calculated, the tension in the house grew.

Both teams had given the competition everything, but when the final scores were announced, Team Creamy emerged as the winner with 140 points.
The victory capped off a segment filled with energy, friendly rivalry and a display of team spirit, with the winning team celebrating their performance after successfully navigating the different stages of the Checkers Custard Task.

For Team Tasty Red, the result was a tough one, with members reflecting on some of the moments they felt may have affected their performance. But as with every Big Brother challenge, the competition offered more than just a winner, it created another memorable experience for the housemates and viewers. The kind that Checkers Custard can bring.

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