World Food Safety: MAGGI takes stakeholders through immersive value chain engagements
Seasoning giant, MAGGI engaged stakeholders across its value chain through a series of immersive experiences designed to deepen understanding of the journey from ingredients to table.
The event, which was part of activities marking World Food Safety Day, reinforces the collective responsibility required to uphold food quality and safety.
The engagements brought together suppliers, distributors, consumers, journalists, and digital content creators, reflecting MAGGI’s commitment to transparency and continuous stakeholder engagement. Through interactive sessions and firsthand experiences, participants gained valuable insights into the processes, partnerships, and standards that contribute to delivering quality products to millions of Nigerian households.
During the engagements, suppliers explored MAGGI’s quality requirements and manufacturing standards, while distributors were engaged on best practices in product handling, storage, and warehousing to help maintain product quality throughout the distribution chain. Consumers also had the opportunity to interact directly with experts, ask questions, and learn more about the ingredients, processes, and expertise behind MAGGI products.
The initiative culminated with a factory experience at Nestlé Nigeria’s Agbara Factory, where journalists and digital content creators followed the journey of a MAGGI cube from locally sourced Soya beans ingredients to finished product. Participants gained deeper insight into how soya beans sourced from Nigerian farmers are transformed through carefully controlled fermentation processes and advanced manufacturing technology to deliver the distinctive taste, quality, and consistency consumers associate with MAGGI.
Speaking on the initiative, Funmi Osineye, Category Manager, Culinary, Nestlé Nigeria, said: “MAGGI reaches millions of consumers through a value chain that includes farmers, suppliers, distributors, retailers, consumers, and many other partners. We believe quality and food safety are shared responsibilities, which is why we continuously engage stakeholders across the value chain to build understanding, strengthen collaboration, and provide greater visibility into the journey behind our products.”
“By opening our doors and creating opportunities for dialogue, we are helping stakeholders better understand the ingredients, expertise, and processes that contribute to the quality consumers have come to trust from MAGGI.”
Also speaking, Talla Fall, Factory Manager, Nestlé Nigeria Agbara Factory, said: “At Nestlé, quality and food safety are embedded into every stage of our operations. From sourcing ingredients and testing raw materials to manufacturing and packaging, our teams work diligently every day to uphold the high standards that consumers expect from MAGGI. These engagements provide an important opportunity to demonstrate the care, expertise, and rigorous processes behind every product.”
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